In an unprecedented joint effort, 30 restaurants in Antioquia have come together to create an initiative that exalts the richness of Colombian gastronomy and energizes this essential sector of the country. The proposal, called ‘Envigado al Plato’, will allow more than 20 thousand people to enjoy a varied culinary offering that includes everything from typical food to international and gourmet dishes. This activity will take place on the iconic ‘La Buena Mesa’ street from June 17 to July 7, with discounts of up to 30%.
Envigado al Plato: gastronomic initiative that highlights the culinary richness of Antioquia
The gastronomic sector is a fundamental pillar of the Colombian economy, contributing 8% of national employment and generating around $30,000 million to the GDP, according to the National Association of Businessmen of Colombia (ANDI). Catalina Giraldo, spokesperson for ‘Envigado al Plato’, highlights the importance of these initiatives to encourage attendance at restaurants and promote the growth of the value chain. “We generate around 200 direct and indirect jobs, talent that works with passion for the delight of consumers,” says Giraldo.
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Because it is important: This initiative is crucial because it not only boosts the local economy by creating jobs and increasing revenue for participating restaurants, but also highlights Colombian gastronomy as a vital component of the country’s cultural identity. By promoting gastronomic tourism, ‘Envigado al Plato’ contributes to positioning Antioquia and Colombia in general as renowned culinary destinations.
Details: ‘Envigado al Plato’ will offer an incomparable culinary experience with affordable prices starting at $59,900. This cost includes an appetizer or dessert, two main courses and two drinks. The gastronomic variety promises to satisfy all tastes with typical, international, gourmet, healthy and sweet options. Among the 30 participating restaurants, some already recognized for their innovative proposals, are:
- Clam Restaurant
- Asados Rogelio
- BBQ Burger & Beer
- Envigado Bastard
- Black Pepper
- Bianco Pizza
- Billy Bao
- Cannibal
- Chiclayo Peruvian Cuisine
- With Sea Flavor
- Criminal Taqueria
- El Barral
- The Quilombo
- The Grill King
- The Triphasic
- Emilia GastroBar
- Goose and Beaver
- The Three One
- The Porteños
- Pike Charcoal and Wine
- Moniketo
- Olivia Restaurant
- Na Pizzeria and Bistro
- Eduardo Madrid Bakery
- Roll Up Sushiburrito
- Shawarma Chaco
- Sushi Fun and Wok
Context: Gastronomy in Colombia has experienced significant growth in recent years, with an increase in the variety and quality of available offerings. This boom is due in part to the growing appreciation of local ingredients and culinary innovation. In addition, initiatives such as ‘Envigado al Plato’ respond to a need for economic reactivation after the challenges imposed by the COVID-19 pandemic, which severely affected the restaurant sector.
General view: In addition to offering a delicious gastronomic offer, ‘Envigado al Plato’ seeks to highlight local culture and promote tourism in the region. According to the District’s Tourism Intelligence System, Medellín and Antioquia are key tourist destinations, together representing 2.1% of the national GDP. In the last month, the arrival of non-resident foreigners to Antioquia increased by 24%, constituting 15% of national tourism.
For more information about ‘Envigado al Plato’ and to participate in raffles and prizes, interested parties can visit www.envigadoalplato.com. This platform will be a window to discover all the activities and promotions that will make this initiative an unparalleled gastronomic experience.
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