In line with the brake on consumption, the sales for the Father’s day fell 10.2% compared to 2023 and promotions, discounts and interest-free installments failed to stop the decline. This year’s feature was the collective purchases, among several family members, to save, according to the survey of the Argentine Confederation of Medium Enterprises (came).
According to the report, The average ticket was $31,574 and the category Clothing was the only one that increasedwhile Cosmetics and Perfumery sank 37.4% year-on-year.
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63% of businesses offered special promotions, with interest-free installments and discounts for cash payments, “but still people were measured”, in addition to “for retail trade It didn’t help that the date coincided with a long weekend.“said the business entity.
Father’s Day Sales (Graph: CAME).
However, for 77% of businesses, Father’s Day sales could help offset in June the decline they have been registering month after month, due to the sharp drop in consumption.
In this way, Father’s Day sales They fell for the second consecutive year, because in 2022 they had fallen 1.2%.
How sales behaved for Father’s Day, sector by sector
According to Came’s report, the only increase on Father’s Day was in the category Dresswhich rose 11.1%, “explained by the low comparison base, the levels of stocks existing ones that state, among other issues, that prices of the sector are below the average of the economy.”
While the hardest hit category was Cosmetics and Perfumery, with a drop of 37.4%.
Footwear and leather goods: Sales They fell 4%, with an average ticket of $40,657. They were oriented to lightweight, low-priced footwear, according to Came. “In any case, the stores were not surprised, because expectations were very low and 80% of the companies surveyed indicated that they had sold what they expected or more,” he indicated.
Cosmetics and perfumery: sales They sank 37.4%, with an average ticket of $24,429. “Was the worst Father’s Day since the pandemic for that area, where many businesses agreed that this celebration did not seem like it. The stores were managed with limited stock anticipating that it would be a quiet weekend,” the survey stated.
Father’s Day Sales by items (Graphic: CAME).
Appliances, home appliances and audio and video equipment: He decline was 6.1%, with an average ticket of $43,032. Most of what was sold was with cards and in interest-free installments. In promotions offered, What was used most were interest-free installments and discounts for effective payment.
Equipment, peripherals, accessories and cell phones: Sales They collapsed 29.2%, with a ticket close to $30,104. “Was a lot of sales online and through networks, that favored the locals with that modality,” said Came.
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Dress: Sales they rose 11.1%, with an average ticket of $29,379. It was the only item on the rise, “partly explained by the fact that the comparison base was low, by the levels of clothing stock and because the amounts in the sector remain relatively below the average,” the report said. In addition, he noted that “it was the one that concentrated the most gifts, taking away market from other categories that were gaining spacebut this year due to prices they were further behind.”
Bookstores: The operations They decreased 11.9%, with an average ticket of $18,233. “It is an item that is always sold on this date, and one of the most last minute sales concentrate,” highlighted the business entity.
