Editorial Excelencias de Cuba – Taken from CubaYes
The arrival of international tourists to Cuba in 2023 grew by 151% compared to the previous year. During 2024 the figures are expected to continue to evolve positively.
Precisely, to promote the knowledge and notoriety of this great destination, which is very attractive for Spanish travelers, TUI Spain and Meliá Cuba have launched a new collaboration agreement with actions of a different nature aimed at the trade and the end customer, which Furthermore, it ratifies the excellent relationship between both organizations.
The major travel wholesaler has special offers, 9 days/7 nights, from €1,170, in a selection of accommodations from the hotel chain. Very attractive combinations and exclusive circuits to combine culture, history, traditions, with pleasure, beach and relaxation in the same trip.
“The remains of a splendid colonial past are still very present in one of the most authentic islands in the Caribbean,” says Julio Micieces, product & operations director of TUI Iberia. “The architectural beauty of Old Havana, exploring beaches and keys, taking a horseback ride through Viñales, or strolling through Trinidad, are just some of the activities to do in Cuba and that Spaniards look for on trips to the island,” says Micieces.
It should be noted that, to complete the circuits, national travelers can instantly access and book, at their destination, a selection of the best half-day and one-day excursions on tuimusement.com/es or in the TUI Musement app.
Promotion in different media
The companies are collaborating on different actions in digital media, an online seminar aimed at travel agents, as well as inspirational content on social networks with the aim of encouraging interest in Cuba among Spanish travelers and continuing to train travel agents in the destination. and in the accommodations of the hotel chain.
Recent openings
Meliá Trinidad Península, Sol Turquesa Beach (Holguín), INNSiDE Habana Catedral and the hotel Sevilla Habana Affiliated by Meliá, allow the company to continue consolidating its presence throughout the national geography and offer travelers the opportunity to discover both the main heritage cities as the most renowned sun and beach destinations. In addition, Meliá Cuba is developing an ambitious renovation plan that includes hotels such as Sol Palmeras, Meliá Varadero, Meliá Las Antillas, Meliá Las Américas, Meliá Habana and Meliá Cayo Coco.
Companies committed to destinations
Meliá Hotels International Cuba ratifies its commitment to hotels that are an open window to the natural values, the rich culture and history of the island, to the charisma and joy of its people, to their hospitality and warmth.
For its part, TUI promotes responsible interaction with local communities, in social and economic terms. It relies on travelers to ensure that their experiences at the destination are totally satisfactory and can also generate all the possible value with positive impacts.
About TUI Spain
TUI Spain is the issuing corporate division in Spain of TUI GROUP, the market-leading tourism group, which markets specialized trips to Europe, the Middle East, America, Africa, Asia and the Pacific.
They have a team of experts who work every day to improve personalized service, making their clients’ dream trip possible. They offer a unique experience to demanding travelers with an interest in discovering the world, bringing them closer to the most distant destinations and helping them discover the exoticism of their cultures.
Thanks to familiarization trips, operational and product staff learn first-hand about the destinations, hotels, excursions and experiences that travelers will enjoy on their vacations. A great advantage when it comes to advising and answering possible questions before the trip, thus offering a high-quality personalized service.
At TUI they work with the commitment to ensure good environmental practices by reducing consumption, respectful use of resources, participating in actions and initiatives that promote nature and environmental awareness. Through respect for the environment and its people, they have the opportunity to contribute to the sustainable development of tourism and its industry.
In addition, as an added value, they offer an exclusive TUI 24H assistance service to remain at the travelers’ side 24 hours a day, 365 days a year, and thus advise on any needs during the trip. In this way, we have a team of specialists to support and help travelers in the event of any setback, and anywhere in the world.
About Meliá Cuba
Meliá Hotels International Cuba is a leader in the island’s hotel industry with a presence in 9 tourist destinations with more than 30 hotels.
Established as a regional division of Meliá Hotels International, a leading company in Spain and one of the largest hotel chains in the world, the firm has operated hotels in the largest of the Antilles since 1990 through its global brands.
With a collection of rooms of various standards, the exclusive services The Level and The Reserve, spaces dedicated to families, couples, weddings and events, Meliá Cuba satisfies the most varied interests of its guests.
Innovation and quality of services are at the core of its customer-oriented philosophy, which places digitalization at the center of its business model.
