The celebration of Father’s Day reported an increase in both the volume of electronic transactions and the amount of money moved through that channel. According to figures from Redeban, one of the payment platforms that operate in the country, during that weekend there was an increase of 12.5 percent in the number of operations and 18.5 percent in billing, compared to to the previous year’s celebration weekend.
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According to said electronic payment platform in three days, through the network, Colombians carried out more than 9 million electronic transactions that exceeded one billion pesos in turnover.
The average ticket per transaction was close to 120,000 pesos. These figures are above what was recorded during Father’s Day in 2023, in which more than 8 million transactions were processed, with a turnover close to 958,000 million, indicated Redeban directives.
By looking at the segments where people made payments during that weekend, it was found that lDiscount stores, service stations and household items increased the number of transactions, with growth of 75, 24 and 21 percent, respectively.
By region, Medellín led the activity with an increase of 35 percent, followed by Envigado with 24 percent, Cali with 23 percent and Pereira with 22 percent, the report indicates.
“The balance and results of Father’s Day are an example of the growing adoption of electronic payment methods in the country. We see positively that companies, businesses, citizens and the government are working with the same objective of promoting financial inclusion,” commented Andrés Felipe Duque, president of Redeban, who added that the entity he directs continues to build the country while transforming the banking industry. payments with an offer of innovative, secure and simple services and solutions.
Colombians reaffirm their reference for in-person purchases, opting for this channel in 86% of total transactions, representing an increase of 18% compared to last year’s celebration.
Photo:Redeban
According to the report prepared by said platform, in terms of card payment preferences, a clear trend is observed towards the use of debit cards, representing 71 percent of total transactions, while credit cards are located in the 29 percent. In terms of money volume, 58 percent came from debit cards and the remaining 42 percent from credit cards.
For the Redeban directives, the figures recorded on this date show a greater preference among Colombians for in-person purchases, opting for this channel in 86 percent of total transactions, representing an increase of 18 percent compared to the celebration. from last year.
