The use of Artificial Intelligence is a very thorny issue in any industry, as it can be of great help in shortening processes or it can become a source of problems. The CEO of Sony Pictures Entertainment, Tony Vinciquerra, is clear that Your company will use AI to speed up the creation of productions and reduce development costs.
“The biggest problem in making movies today is expense. We will look for ways to produce movies for cinemas and television more efficiently, mainly using AI,” the manager said during a conference to investors in Japan. Now, one of his most important employees has come forward to answer him.
It was none other than Chris Miller, producer of Spider-Man: Beyond the Spider-Verse, the third animated film based on Miles Morales. According to the words of the creative in X, we will never see the use of generative AI in his projects.
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There is no generative artificial intelligence in Beyond the Spider-Verse and there never will be. One of the films’ main goals is to create new visual styles that have never been seen in a CGI-animated film, not to steal the generic average plagiarized from other artists’ work.
Miller’s opinion is very clear, as he has artistic objectives that, according to him, are impossible to achieve through the use of that type of AI in films. His aim is to achiever visual dimensions that constantly surprise the audience and it is not the first time that it has decided to point out against this type of programs.
In 2023 he talked about AIs and how it will “simply imitate things that came before. It’s our job as humans to keep innovating” as it is “a copying machine” and “an imitator, not an innovator.”
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