The director of Radio Nacional, Ana María Soto, resigned from her position a month after being appointed by the former RTVC manager, Nórida Rodríguez.
His appointment, on March 24, generated multiple controversies when The W with Julio Sánchez Cristo revealed his resume, because although Soto had an extensive career in the commercial field, he had a notable lack of experience in production or radial direction.
The selection process that led her to the position was particularly brief and striking. The call for the position It only lasted eight hours. published on the RTVC website, which has raised questions about the transparency of the process and the appropriateness of the election.
In context:
Ana María Soto, who held the position of western regional commercial director of Snail Radio from October 2021 to October 2023, also has experience in the field of Information technology and communicationsas well as in the business sector, where he served as communications and corporate relations leader in the Ministry of ICT project ‘I want my Virtual Store’.
Previously, Soto held management positions at BISCI and at the CRC Valle Regional Commission for Competitiveness, Science, Technology and Innovation. Additionally, she was executive director of the National Federation of Poultry Farmers of Colombia (Fenavi) for almost a decade.
However, his lack of direct experience in radio production or direction has raised concerns, especially considering that other candidates in the selection process had a more solid track record in this ambit.
The resignation of Ana María Soto raises the need for a new selection process that guarantees the suitability and experience necessary to direct an entity such as National Radio of Colombia.
