The Sales for Father’s Day 2024 decreased 10.2% compared to the same date last yearmeasured at constant prices, with 63% of businesses carrying out special promotions.
Was interest-free installments in many businesses and good discounts for cash payments, but people were still measured.
According to the report prepared by the Argentine Confederation of Medium Enterprises (Came) in 157 businesses in the country, a highlight of the date were collective purchases between several family members to save.
He average ticket amounted to $31,574doubling last year and facing much higher inflation.
La Came analyzed that for retail trade It didn’t help that the date coincided with a long weekend..
77% of the businesses consulted said that the celebration will help to have a better sale in June although, probably, it will not be enough to avoid a decline compared to 2023.
In the annual comparisonthe only increase occurred in Clothing (+11.1%), explained by the low base of comparison, the existing stock levels that expose, among other issues, that the prices of the sector are below the average of the economy. The most hit was Cosmetics and Perfumery (-37.4%).
The drop in sales did not come as a surprise 71% of merchants, who expected a weak date and sold what was expected or more. But another 29% said they had sold less than they imagined.
