The 7th floor of El Corte Inglés de Vigo will host this Friday, May 9, at 7:30 p.m., the presentation of the new book by Inés Sainz “seduce with your senses”, the art of conquering sales … and in life. In addition to the author, Jorge Alonso, president of Ediciones Angeoiro, and Javier Santamarta del Pozo, political scientist and writer will participate.
Inés Sainz, who jumped to fame by proclaiming Miss Spain in 1997, has developed extensive career as a model, television presenter, communication consultant and businesswoman. Her experience in the world of image and public relations has led her to become a recognized personal brand advisor for public figures and large companies. In addition, she is the author of several publications and content producer.
In this new work, “seduce with your senses,” Inés Sainz raises an innovative way of understanding communication and sales: seduce through the senses.
-Based on your professional experience and numerous real examples, it proposes in this essay techniques to improve customer treatment, optimize commercial care and turn any interaction, both professional and personal, a memorable sensory experience.
More than a classic sales manual, “seducing with your senses” is a real “masterclass” on how to build emotional ties in sectors such as fashion, cosmetics, decoration, jewelry or gastronomy -although its principles are also applicable to automotive, real estate and, in general, to any human, personal or professional relationship.
A fresh, practical and inspiring work that values empathy, persuasion and power of small details when communicating and convincing.
