Who is the announcer who announces the activities for 26 years?

There, he goes sideways to the runs, with his notebook of notes and papers in his hand, elegant, makeup, with his loose mahogany hair. She takes the stage and presents the event. Alone or has three minutes to do it. Then disappear from the scenesince, like the chameleon, it usually changes color according to the occasion: from white to yellow, red or blue and also ocher. Literal. But it will never change its forms, those manners that distinguish it. “In this 49th International Book Fair of Buenos Aires we give the most cordial welcome to each one and each of you and in particular to Buenos Aires productions because they bring us the work ‘other words’. Today at the fair we have an invitation, or perhaps, a restlessness. Can a private letter be an artistic fact? At the Book Fair, ‘Other words’ in La Voz and in the interpretation of Teresa Costantini and Georgina Barbarossa, ”was his letter of introduction in the Gorostiza room.

Maybe It can go unnoticedbut many stop in their diction. Above all, in His unmistakable voice: a sweet, strong, calm, friendly and seductive soundwhich provides a lot of peace, trust and warmth to those present in the room. “I heard it on TV, on the radio and now it is at the fair!” Exclaim the visitors.

Claudia Álvarez is “The Voice of the Fair”. Thus they all know her in the rural. From 26 years ago (Pandemia included), is the official announcer of the International Book Fair of Buenos Aires. She feels passion for her work, is a detailed and professional to the extreme. “I am also a professor and journalist, a specialist in ceremonial and protocol, always dwarf to orality, ”is defined.

No one knows how it does, but “The voice of the fair” is always everywhere, at the time indicatedto do his best with his speech, leaving everything on the court, putting body and soul to each event, on each day.

“I am a announcer, a journalist. I have developed in all these areas, also as a radio and TV producer but in the phrase I find in this type of presentations as a more direct connection,” says the announcer in dialogue with Clarion.

“Over the years I specialized in driving corporate events. In parallel I was developing a teaching activity in different areas. I am also coach in trained communication in Italy. More than 10 years ago I won the Italian chair in Iser. I am bilingual: I speak Italian because I don’t like English so much”, He says.

Born in Villa de Voto – where he still lives – Claudia is a national announcer received at Cosal and teaches in the Iser. “There I developed a particular system, a method in which Without teaching them the language I achieve a very good pronunciation in the boys since I give them the entire chair in Italian. In addition, he keeps me in touch with the new litters, my future colleagues. It is a particular responsibility, ”he says.

His father worked as an electrician at the Institute of Medical Research and his mother was a housewife: he worked as an auxiliary in a school for a while and had merchandise at home. “I was very partner of my dad. The two have sixth grade of the field. I am very grateful to my parents’ effort, who gave us high school and instilled in us the value of worknot only the need, ”he highlights.

His passion for teaching occurred about 15 years ago, when he began to give an oratory chair in grade and postgraduately in the different universities “always dating me from this method of training for the real world of work with specific situations. I train my coachers for a specific action: through his way of working. The teaching field was always at the same time of my professional development. But in the contact with the people, I like it. He stressed.

– How did you arrive at the fair?

–In 1997–98, the official announcer of the Fair was María de los Ángeles Lorenzo. We were companions. She was here but she had little boys, that’s why she wanted to be on weekends with her children. Then, he told me he was desperate because he needed a substitute: “I took four people and did not accept any.” Marta Díaz was the director of the fair. I started doing on weekends. Then I started doing more often. Then, María de los Ángeles began to make a commercial career: she studied business administration and entered a very important company. He told them that he was leaving and recommended me. They told him “of course.” But until she made, he came and told me. I am very loyal.

– How were your beginnings?

– Mrs. Marta Díaz – who died, “she was tremendously demanding. She was the general director of the Book Fair, a visionary woman. At that time I was in a cabin and locked the 12–14 hours that the fair lasted. All activities were announced in the halls 15 minutes before and during the time. It was not stopping. Before, as now, I had a line, everything I said had to improvise. I only had the use of the data: I had to make the perfect pronunciation of the Castilian, the well -conjugated verbs, the sentences well armed with subject and predicate. It seems basic, third grade, but this was the demand.

But times have changed. For a long time, ads in the acts are made in face -to -face mode in each room. “Sometimes I arrive five minutes before, sometimes three, sometimes one. I feel a very important responsibility. For me there are no big or small acts,” he clarifies.

– How is your work day?

– When I arrive at the fair I leave things in an office in the Organizing Committee. I generally change myself and manage here. I meet with Ezequiel Martínez, director of the fair. Armo a sheet for a matter of comfort. My priorities are marked with orange; The rest I also cover it. A very particular thing that my work has is that I have to dwell to the atmosphere of that moment. For example: I am dressed as ceremonial and protocol. Now I’m going to put a sack because, by protocol, I can’t walk with my shoulders exposed. I try that my clothes are not all black because this is a party, but formally.

Claudia He has “thousands” of anecdotes in his 26 years as an official announcer of the Book Fair. “Once a 10 -year author came. Ok, we are going to present the book. There is a technical problem of an animation that does not work. You had to give a room (make the audience enter the audience) then, they entered and I was a ceremonial dress with 40 boys. I am not Panam, but I told them: ‘Boys, to see: Who read the book and what did they like?

“Had Half advice of the magistracy in another room when a book on disability was presented. There were about 20 boys and adolescents with different abilities. Then, my tone was another and said: ‘We are really very happy that they are here. Let’s start with applause. ‘ The judges looked at me as saying: What’s wrong with this woman? ‘ The event is for the public. I have it very clear”, Emphasizes.

Claudia is usually informed in each act and adapts to the circumstances. It is “killing” to correctly pronounce each last name or to name the Arabs that are at the fair. It is a topic of interest and personnel because the last name is history and although I reccheo them for use and custom, if it seems to me that my last name is Alvarez (without tilde), it is Alvarez! ”, Says.

Also “the row” when technical problems ariseWhen lighting, screens, sound or microphones work, and usually change the tone when you must announce sensitive issues in the midst of a “party” climate at the Book Fair. “Accompanying those situations, being able to adapt and hook the tone, emotionality and joy or sometimes sadness,” he says.

Last year he presented an event at the stand of pride and prejudice with The famous “ducklings” in the head In front of a government official, since there was no good energy at the fair. “The weather merited him,” he recalls. “I also move to see people cry, or we are expected more than women excite us. It also moves me when I see getting excited to large lords, or cases of overcoming or diseases,” he adds.

“The voice of the fair” It usually makes an average of 20 presentations per day. Sometimes a little more, like last Sunday, when he made 34. Tour an average of 9 kilometers per day Between room and room, pavilion in pavilion. Sometimes he does it among people, and sometimes he has to “cut off” and go outside.

The Book Fair has a total of 21 days counting the two professional days prior to the official opening. CLaudia works from Monday to Monday: according to the day, enter at 1:00 p.m. OA 14:00 and end at 9:00 p.m. Make about 420 presentations or events per year throughout the fair. A record for Guinness hardly matching.

– They are many events per day! How do you take care of your voice?

–I take care 24×7 since I am 18 years old. I have come to make the video – endoscopy three days before starting. I take great care. While I work, no ice cream, I take natural water even if it is hot. Never cold water or refrigerator. Nor do I smoke or drink alcohol. Not as spicy meals or make effort. They are all irritative to the vocal strings. Besides, I speak little on the phone since I can’t talk because I don’t have much time. The previous or subsequent days to the extent that I can make vocal rest that is not to speak. I only write messages on WhatsApp.

– How do you organize when you have 3 events at the same time?

– I step on all the rooms and I speak to you very fast. They are about two minutes of phrase, no more than that. I am aware that I speak very fast because I don’t have time. I also agree with the organizers of each event in the room: “Are you starting for sure hours? If you could start a few minutes before, you banned me three minutes? The theme is when I stay very far and I have to go from one point to the other. For a few years I use an account and active when I enter the fair. It gives me about 9 kilometers per day here. On Sunday I made 9.2 kilometers. pass, I began to go outside.

– Do you like to be told “the voice of the fair” instead of calling you by your name?

-Definitely. They tell me: ‘There goes the girl or voice of the Book Fair.’ In my credential I only put ‘Claudia’. The broadcaster word is in a stronger color. People sometimes look at the credential, sometimes they don’t read. I think we all end up being a QR. That’s how they know me. Nor do I have an action to go to Chapear. I simply introduce myself and say: Hello, how are you? I am Claudia, I am the announcer of Fundación El Book. For me, in this area it is almost like my last name. I feel very honest, I have worked a lot and I work a lot. I believe in constant training.

– Do you have any objective to meet inside or outside the fair?

– I want to continue growing, develop different things within my profession as a announcer. I would love to be the voice of the stadium and present to the Argentine National Team. I am absolutely fan of the selection. I always saw with a lot of love and with a lot of passion to all our selections. I would love to be the voice of the stadium and present our soccer team. I would love deeply once I said that I have the fair’s shirt tattooed and this one too.