During its presentation within the framework of the XXI Santander Latin America, which this year is based in New York, The executive made reference to Peru, like Colombia and Uruguay, are countries where the strategy is to develop specialized niche operations instead of universal banking, developing all the products and services of the business they attend, with a very complete strategy that includes its main Core Business in our country, which is the investment bank with a strategy that includes consumption banking and vehicular financing – As they are currently doing, without ruling out their entry to other areas- in addition to digital banking, and continuing to expand its penetration in corporate banking.
“This strategy in consumer banking is also applied in Germany and to some extent in the United States, in the latter it is one more model as Capital One (specialization in consumption banking). We do not have the scale to compete with all products, as we have in other countries such as Uruguay, Argentina, Brazil and Mexico, so the niche model is adequate,” He referred botin.
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Thus, he said that The five global businesses that manage, retail and commercial banking would not take Peru or Colombia. “We work what is known as DCB, which is consumer bank with digital banking, which has not yet been launched, but will be done at the time, therefore obeys the purchase of Crediscotia”added the executive.
In turn, Juan Pedro Oechsle, CEO of Santander Peru, said that the horizon of the banking company in the local market is to maintain the leadership in Investment Banking, highlighting that today they are making an inscription of bonds for the main Peruvian issuer. “There is a lot of connectivity between Peru and the others operations of the group especially in investment banking and now also in him business we are promoting of Consumer Bank that also includes vehicular financing, “says.
He also argued that the above is complemented by the microfinance emerge, which is its Banking arm, ”he said.
For the high executive, given the strong world turbulence that countries are going through for a series of decisions, such as the tariff policies of President Donald Trump, among others, we are facing a reconfiguration of the world order and, in that context, Latin America has more importance than ever.
“The region starts from a more solid base than has had in decades, so you can take advantage of the opportunities that arise, and I want to emphasize that there is a greater institutional strength that we have seen in different countries and times, reaching solid foundations,” said Botín.
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The executive highlighted the development of Brazil, Mexico, Chile and Brazil. Of the latter he said that, although there will be volatility it goes on a positive train, highlighting among other points, the policy of its central bank, which will continue.
Meanwhile, in Mexico he said that they have a well -capitalized financial sector, with a strengthened Mexican weight. Also, about Chile it says that it is a market where there is space to grow, but banking has gone from 40% to 70% of the population.
While, for the executive, Argentina is in a position to be one of the engines in Latin America. “It is difficult to believe that we were going to say this, but it is so, we hope that this is a year of transition and that the country grows 5%, being very important to know how the exchange rate will close, and with a fiscal balance and inflation that will continue continuously, this will be a key year for them,” he said.
I have a degree in Communication Sciences from the University of San Martín de Porres (USMP). I have more than 15 years of experience in economic and business journalism. I have taken specialization courses at the University of the Pacific and Esan. I am actually editor of the Business and Styles section of the newspaper Management.
