Bloomberg Line – Colombian banker Luis Carlos Sarmiento Angulo, owner of the Aval Group, signed through Dale! The digital wallet of the Financial Group, An alliance with Justo, a Chilean Delivery startup, to compete for Rappi.
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Initially they will offer their customers the possibility of asking for homes in more than 800 restaurants in Bogotá, Medellín and Cali.
This delivery service fully integrated into Dale! It allows the Customer Perform the order, pay from Dale!, track the order and have access to a chat of attention.
“We are becoming Dale! Into an ecosystem that connects financial life with everyday life, for this reason, more than a new functionality, it is an experience of integrated consumption, agile and without friction, designed to make their lives easier,” said José Manuel Ayerbe, Ceo de Dale!.
Just has impacted the Latin American market in Countries like Chile, Peru, Mexico, Ecuador and Costa Rica where they have more than 5,000 associated restaurants.
In Peru, the technological platform promoted the success of the alliance between YAPE, the Peruvian app with more than 16 million users, and Tambo, the leading retail store in Lima.
In addition, his idea is to offer gastronomic merchants and entrepreneurs a technological and artificial intelligence ecosystem and focus on three key services: ecommerce and last mile, sales point and inventory and payment terminal with a customer loyalty system.
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“From just we see great potential to our alliance with Dale!. In this country we have grown rapidly with an expansion strategy that is based on solving a large part of the problems that restaurant owners can have, independent of the size of their business,” said Jorge Aguilera, Chief Operating Operating Office of Justo.
For the Colombian Fintech, The incorporation of the Address Service represents a new chapter in the evolution of the digital wallet, with which it is sought to integrate more attractive experiences for demanding users who value agile and personalized processes.
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According to the figures of the latest current marketing Research report, delivery in Colombia will grow at an annual compound rate of more than 10.06 % between 2025 and 2030, projecting as one of the most attractive industries, since nine out of 10 Colombians ask for homes And 2025 is expected to close more than 36 million active users on electronic commerce platforms.
-While Colombia there are several delivery platforms, such as Didi Food, Uber Eats, among others, the main competitor, and for now better positioned, it is Rappi.
Rappi is a Colombian technology company Founded in August 2015 by Simón Borrero, Felipe Villamarín and Sebastián Mejía in Bogotá.
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Initially conceived as a solution to connect small businesses with local users, the application quickly evolved to become a “overcomp” that offers a wide range of services, including restaurant deliveries, supermarkets, pharmacies, and more.
Over time, Rappi has expanded Your offer to include services such as Rappicash, Rappiantojo and Rappifavor, consolidating as an integral platforml for various consumer needs.
Currently, Rappi operates in nine Latin American countries: Mexico, Costa Rica, Colombia, Peru, Ecuador, Chile, Argentina, Uruguay and Brazil, and covers more than 400 cities.
The company has established offices in key cities such as Bogotá, Buenos Aires, São Paulo and Mexico City, which allows you to adapt its services to the local particularities of each market.
In financial terms, Rappi reached an assessment of 2,000 million dollars in 2018, becoming the first Colombian “unicorn”.
By 2021, this valuation rose to 5.2 billion dollars after a G series investment round in which investors such as T. Rowe Price, Baillie Gifford and Softbank participated.
In addition, the company has diversified its operations With the launch of Rappipay, a digital banking services platform that has issued more than 200,000 Credit cards and savings accounts in countries such as Colombia, Mexico, Brazil, Peru and Chile.
Looking ahead, Rappi has announced plans for expansion and diversification of services. In 2024, the company invested 110 million dollars to reinforce its presence in Mexico, especially in the expansion of its Rappi Turbo service, which promises deliveries in less than 10 minutes.
In addition, Rappi has expressed his intention to prepare for a possible initial public offer (IPO) in the New York Stock Exchange within 12 months, Although without hurry, since the company is already profitable and looks for the right time to get to the market.
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