The Portuguese website Postal He has published an article in which he focuses on the “invisible trick” of Mercadona and that “It works with (almost) all customers.”
The article indicates that the Valencian giant has that method “To spend more than expected, without you realizing, From the moment you enter the store. “
“The way in which a supermarket is organized is not accidental. Each hall, each shelf and even what you feel when you enter the store is designed with a specific objective: influence customer behavior. Mercadona is a clear example of this strategy, “they point out in the text.
Postal It emphasizes that “the essential products, such as milk, bread or flour, are placed in the areas farther from the entrance”, which “forces customers to go through other corridors to get there”: “On the way,” They are exposed to dozens of other products that had not planned to buy. “
-The text insists that this type of thing “aim Increase the possibilities that the client will add more articles to the basket, taking advantage of your attention and the time that passes in the store. “
“Another important detail that Mercadona applies is the way in which products are organized vertically in the linear. The articles destined for children, such as sweets or cereals, are usually placed on the lower shelves, within their reach and possibility of finding them, “he warns.
But there is more: “The smell of freshly baked or freshly cut ham is used to open the appetite and attract customers. These aromas create a feeling of comfort And they encourage food, even if they were not initially planned. “
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