The renowned lingerie firm will first offer its full line in a recognized shopping. It will be the third place of the brand in the country and the first that will provide the full experience.
Victoria’s Secret local in Unicenter. Photo: Instagram / VictoriaSecretSsargentina.
Victoria’s Secretthe iconic American lingerie and beauty brands, continues its ambitious landing in Argentina With the announcement of your first Megatienda In the country.
The opening is scheduled for the last quarter of 2025 in the shopping Alto Palermoone of the most busy and strategic shopping centers of the City of Buenos Aires.
He opened the first Victoria’s Secret. Photo: Instagram @victoriasSecretargentina
Victoria’s Secret expands in Argentina: the details
With more than 400 square meters of surface, the new place will offer for the first time in Argentine territory Full brand catalogwhich includes its famous lingerie lines such as Dream Angels, Vray Sexy, Body By Victoria and T-Shirt, along with sleeping clothes and a complete range of beauty products.
In addition, it will incorporate distinctive services such as “bra fitting”a personalized advice to find the ideal holder and model of bra, provided by specialists without the need for prior shift.
This will be the Third Opening of Victoria’s Secret in the country. The first was completed last January at the shopping Unicenterwith a place focused on line products Bath & Body. In May, the firm will open a second space in Pacific galleries, with a similar proposal.
What to buy at the first Victoria’s Secret store. Photo: Instagram @victoriasSecretargentina.
However, the store Alto Palermo will mark a before and after to replicate the complete model that the brand offers in key markets such as USA y Panama.
“This opening is a great challenge for us, since it is an iconic brand recognized worldwide and customers are very excited to find it in the country. We work hard with the team so that this great milestone happens in Alto Palermo, a shopping shopping constant growth and transformation challenge so that people have the best experience,” he said Florencia CortésCenter Manager of Alto Palermo.
Victoria’s Secret arrives in the country under the license of the David groupa regional operator based in Panama which handles the franchise of 23 brands in 14 countries of South and Central America. So far, Argentina was the only country in the region where the group had not yet landed with Victoria’s Secret.
Victoria’s Secret fragrances. Photo: Instagram / VictoriaSecretSsargentina.
With this new store, it adds to a network that already has 17 full format stores and more than 50 of smaller scale in countries such as Colombia, Venezuela, Peru y Costa Rica.
Facing the future, the group Project the opening of between 15 and 18 additional stores in the next five years. This expansion will place Argentina as the second most important market for Victoria’s Secret outside the USAconsolidating its presence in Latin America.
