Tesla He has devised a strategy to survive bankruptcy that no one saw. Her origin has to do with the failure in the sales of her Cybertruck. Between January and March, Tesla He delivered just 6406 units of his electric truck. A figure that reflects the fall of the unit. According to data from Cox Automotivethe company Elon Musk He had located 14 416 pieces in the third quarter of 2024 and 12 991 in the room.
In the past, Elon Musk had promised that Cybertruck I was going to touch annual sales of around 250,000 units. However, in 2024 only 39,000 were granted. A situation that affects the automobile giant and continues to grow due to different problems that have revealed the use of these units.
Those who have tried the Tesla Cybertruck They have reported several incidents that have resulted in multiple calls to review. The most recent was due to stainless steel panels that fell for defects in the adhesive.
Additionally, according to the specialized portal Jalopnik, Tesla It has 2400 Cybertrucks new in its facilities, waiting for buyers. In fact, he is rejecting his own Cybertrucks For this unexpected reason.
Tesla has found a new goal for your cybertruck
Before lack of sales, Tesla has decided to use your Cybertruck For another purpose. Now it is using it as a marketing tool by transporting mobile advertising fences that promote the new Model and.
As reported Carscoops and expose Tesllowge a redditrecently, a caravan of the Electric SUV was seen by Temple, in the state of Texas. He carried a trailer with an glazed capsule, which had a Tesla Model Y rojo.
This picture showed that Tesla You are using your Cybertruck To announce the Model and in mobile advertising fence.
Tesla draws attention with the new use that is giving to your cybertruck
Tesla He is not the only manufacturer who opts for such a strategy. A large number of car manufacturers pay important sums of money to obtain advertising spaces in large fences near highways, although so far the signature of Elon Musk He had always remained away from conventional marketing campaigns.
Be that as it may, Tesla He has already achieved what he was looking for with his marketing strategy, which was that the news leaked and the world talked about his Model and.
Why does Tesla give so much importance to Model and?
The new Tesla Model Y It is an especially important piece for the company. It rose as the best selling car in 2023 globally. Called Juniperarose in the market at the beginning of the year with a format called Launch Series, with 514 hp and 568 km of autonomy.
Since the end of February, the Model and It is available in the following modalities: rear traction of 299 hp, 60 kWh battery, 500 km of autonomy; Great autonomy rear traction of 347 hp, 75 kWh battery, 622 km of autonomy; Great autonomy of 514 hp integral traction and the same battery with a record of 586 km of autonomy.
Regarding the price, in Space Part this year in 44 990 euros in its rear version, 49 990 in the format great autonomy rear traction and 52 990 in the piece great autonomy integral traction.
This time, the ingenuity of Tesla He is serving to give those second life to those Cybertrucks that they still hope to cause the promised revolution for Elon Musk. Meanwhile, the “snow monster” has come willing to challenge the Cybertruck.
