This Friday, April 25, it will not be any day for the fans of the gangs on the Internet. The Purchasing Platforms Shein and Temu – yes, those where a haul (video posted in the networks in which someone shows their last purchases to their followers) costs less than a way out of cinema – will upload their prices.
The reason: The new tariffs imposed by President Donald Trump to imported products from China.
Read more: Cheap purchases are over in Shein Y Temu? Thus were affected by Trump tariffs
Both companies announced almost identical messages to their users that price settings are inevitable due to the increase in operating costs derived from tariff policy.
Although they did not detail which products will be more expensive or how much, the signal is clear: The cheap is starting out expensive.
What products are expensive and why?
For now, neither Shein nor Temu have specified which items will rise in price. But being retailers who produce almost everything in China – the main white war – It is likely that the rise affects from clothes and accessories to products for home and cheap technology.
Trump uploaded tariffs on Chinese imports up to a total rate of 145%, a historical figure that even he described as “very high”, although he assured that “They will fall substantially” later, but they will not be zero.
The measures They seek to reduce the US trade deficit. And press Chinaalthough so far there are no negotiation signs between the two countries.
Find out: nervousness in electronic commerce: Trump tariffs threaten giants like Amazon and Temu
THE TIKTOK EFFECT: THE Fury to buy before the rise
In social networks, the reaction was immediate. Tiktok users and other platforms are publishing their “last videos” before price increase.
Videos showing earrings at 2 dollars, Stanley type thermos at $ 21 and glasses for $ 3 became viral. A clip in joke tone, in which A young woman says she will go to China to look for her orders to avoid tariffs, she already exceeded one million.
Influencers With thousands of followers they are urging their audiences to Take advantage of offers before Friday, While others, disappointed, announce that they will not buy more in Shein After the increase. Social networks have become the new consumption thermometer, and the temperature is rising.
Interestingly, the sales of both platforms grew after the announcement of the tariffs. According to Bloomberg, Consumers ran to buy before the increaseswhich triggered the sales figures, although the profits did not grow at the same rate.
Read here: the United States will no longer receive the packages of Shein and Temu that come from China: the trade war is exacerbated
In 2024, Shein reported sales for 38,000 million dollars19% more than the previous year, but their profits fell more than a third, partly because of the greatest logistics costs and the impact of international regulations.
Temu, meanwhile, is on its way to 50,000 million dollars in sales this yearaccording to Tech Buzz China and Ab Bernstein.
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