Most of the chains of fast food They usually use striking images with attractive phrases to publicize their products or boost their sales. However, sometimes, users perceive a Exaggeration of reality To achieve this purpose.
This situation was precisely the one that happened to one of the most recognized franchises in the world, Burger Kingwhich was sued by almost 20 clients in the United States due to the real size their hamburgers have compared to their advertising.
They demand Burger King for misleading advertising of their hamburgers
The fast food chain, Burger King, founded in 1954 in the United States, faces a demand for 19 of its clients, in 13 different states, who claim that the company presents deceptive advertising that exaggerates the dimension of your Whoopper hamburger and other products that sells on the Internet and its branches.
-According to information collected by DFusers pointed out that hamburgers appear around a 35% larger in advertisementscovering almost twice the meat they really have.
The case was accepted by the judge of the Roy Altman, of Miami, who defined as reasonable the accusation, comparing the lawsuit with others to large chains such as McDonald’s y Wendy’swhich were rejected in 2023, explaining that the Burger King’s action was more serious.
In this regard, the Signature sentenced that “the claims of the plaintiffs are false”collected the aforementioned medium. Although, he assumed that his photographers “stylize the sandwiches more beautifully,” he said that “the grilled beef hamburgers that appear in our advertising are the same that are used in the millions of hamburgers that we serve our clients throughout the United States.”
