Thus, the first days of March, This company began the registration process of its brands before the National Institute for the Defense of Competition and Intellectual Property Protection (INDECOPI). We talk about Xiangtan Electric Manufacturing Co., Ltd. (XEMC)one of the main companies in China in the electrical machinery sector, with a history that dates back to 1936.
The company has grown significantly over the decades to become a giant in the production of electric motors, traction systems and industrial equipment. XEMC is listed in the Shanghai Stock Exchangewhich underlines its importance in the Chinese economy and in the world electrical industry.
Specifically, this Chinese giant began the process of registering its brand and main logo in classes 7 and 9, showing a possible sign of its intention to introduce an industrial offer to the country aligned with key infrastructure, energy and manufacturing sectors.
Under class 7, LA company contemplates a robust range of heavy and industrial machinerywhich includes hydroelectric generators, wind turbines, non -vehicle electric motors, welding devices and agricultural equipment. In class 9, it is oriented towards High precision electrical devices for industrial usesuch as disjunctors, transformers, lifting magnets and electric accumulators for vehicles.
XEMC isotype. (Photo: Indecopi)
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The company based in Xiangtan, province of Hunan, is dedicated to a wide range of products, highlighting in the manufacture of AC and DC electric engines high power, as well as in the production of Traction systems For railway vehicles and Electric mining trucks.
XEMC also has a strong presence in the renewable energy industry, especially in the manufacture of Marine wind generators up to 5 MW. In addition, it produces industrial equipment such as Pumps, transformers and elevatorsand specializes in the development of Electrical and Mechatronics Control Systems for applications in sectors such as mining, petrochemicals and urban transport. Its technology also covers the creation of Industrial electric vehicles Autonomous and without cabin, specially designed for mining.
This Chinese giant began the process against Indecopi its main logo, which covers classes 7 and 9, a possible sign of its intention to introduce an industrial offer to the country aligned with key infrastructure, energy and manufacturing sectors.
Regarding its size, although there are no recent financial data, in 2021 it reported revenues of approximately 8.5 billion yuan (around US $ 1.3 billion. To date, it is considered One of the largest companies in the Chinese electricity sectorcon More than 4,900 employees
The company has a wide production capacity through two factories that cover more than 40,000 square meters and an annual production capacity of 50,000 units of electric motors.
In terms of intellectual property, XEMC has registered a significant patent numbers. However, an official source has not been found that confirms the exact figure of 454 valid patents, including 108 invention patents. It is possible that these figures are approximate or have changed over time.
The company has an impressive production capacity through two factories that cover more than 40,000 square meters and an annual production capacity of 50,000 units of electric motors.
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To date, Xiangtan Electric Manufacturing (XEMC) It has not reported a physical presence or a commercial office established in Peru. However, the company has an important international presence, entering markets in Southeast Asia, Africa and Latin America. In 2022, international sales contributed approximately 25% of total income.
Although The direct sale of equipment to Peru has not been confirmedthe company could be evaluating opportunities in the country, given the growing demand for sustainable technologies in mining and energy. Peru, being one of the main mineral producers in Latin America, represents a potential market for XEMC solutions.
In the region, the company has sent Electric mining trucks To countries like Brazil and is expanding its reach in South America, a strategic market for its growth. In addition, its expansion in projects of Marine wind energy It has allowed access to European markets, contributing to the transition to cleaner energies.
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Within the analyzed period, another of the brands that began the same process before the INDECOPI is the French Julboa firm specialized in the manufacture of technical glasses, ski masks and high performance optical products. Its presence in new markets is part of its global expansion strategy, promoted by the growing demand for specialized equipment for outdoor activities.
Specifically, the company started the process initiated is for category 9, which includes five major categories: Optical devices and instruments, glasses and optical items, lenses and accessories, specialized masksas those destined for swimming and diving; and Helmets and protective visorssports oriented as cyclingskiing and children’s activities.
Julgo isotype, a signature specialized in the manufacture of technical glasses, ski masks and high performance optical products.
On the other hand, another of the companies interested in registering brands in the country is Telespazio spa, One of the main European companies in integrated space services. Founded in 1961 and based in Rome, it is a joint business between Leonardo (67%) and Thales Group (33%) that operates in the design and development of space systems, management of launch services, satellite control in orbit, observation of the earth, satellite communications, navigation and scientific programs.
In the analyzed period, the Italian began the brand’s registration Snaldwhich does not have available public information, so it is possible that it is a registered firm for a specific product or service not yet publicly disclosed.
According to Indecopi, this logo could represent four major areas: sspecialized ophtware for the detection, analysis, monitoring and processing of electromagnetic signals, interference and radio channel protection; Telecommunications servicesfocused on data transmission and access to communications analysis and protection platforms; Consulting, Development and Technological Researchwhich includes the design and test of hardware and software for signal management and cyberprotection; and LEGAL SERVICES OF INTELLECTUAL PROPERTYrelated to the concession of software licenses, patents, designs and other industrial rights.
Telespazio, owner of Snaldis, is a joint business between Leonardo (67%) and Thales Group (33%)
Short:
- The rEgistro de Marca is a legal protection mechanism for its holders, which allows to denounce the unauthorized use of a registered denomination, preventing third parties from improperly appropriating the prestige, reputation and investment associated with the brand.
- Ctoar with one mark registered strengthens business identity, increases its market valueIt generates competitive advantages and facilitates access to financing. Likewise, the registration grants the exclusive right for use nationwide for a period of 10 years, with the possibility of indefinite renewal.
- In case the mark reach a high commercial recognition, Its holder can capitalize it through the sale, assignment of rights, licensing or franchise, thus obtaining additional economic benefits.
