The company Matte, Barbie manufacturer, the wrist most loved by many, plans to raise the prices of its products in the United States due to the Donald Trump government tariff policy and will also diversify its supply chain to depend less on China, according to its main executive, Ynon Kreiz, to CNBC on Tuesday.
These two initiatives seek to mitigate the effect of tariff “Maybe children will have two dolls instead of thirty, and perhaps the two wrists will cost a couple more than normal.” .
Mattel, disclosed on Monday that his losses almost tripled in the first quarter, up to 40 million dollars, and withdrew his forecasts for this year citing the “Volatile macroeconomic environment and the changing tariff situation in the United States.” .
The firm said in a statement that state tariffs. They did not affect their figures in this period but is already taking measures to compensate for its impact, including raising the price in the United States., Although he hopes that about half of their Valgan products “20 dollars the least“In stores.
Similarly, Mattel also plans to optimize the supply of products with special attention to China, a country to which the United States imposes tariffs of 145% in general, and specifically the company plans to reduce its imports from the Asian giant to 15% in 2026, indicates in a presentation.
Kreiz ruled out that all the production of the company will move to the United States, one of the objectives in which Trump justifies his tariff policy.
“Design, development, product engineering and brand management takes place in the United States. Making the product in other countries allows us to create quality products with affordable starting prices,” Kreiz said.
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