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Its vegan restaurant chain, Guakame, at risk and losses

Its vegan restaurant chain, Guakame, at risk and losses
Its vegan restaurant chain, Guakame, at risk and losses
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A couple of months after making the decision, the influencer Jonan Wiergo decided to communicate on Monday, April 21, his break with Christian Tomás, who has been his partner the eight years. “It cost me a lot to think about how to communicate this, and at what to do it. And obviously it hurts to do it, why are we going to lie. But I can’t do as if nothing had happened in our lives we have shared many things for 8 years through networks … for me it is important to close this stage: the reality is that Chris and I decided to take paths separately a couple of months ago“I said through an emotional Instagram post.

In this way, both content creators, whose accounts have almost a million followers together, explained to all of them the new vital stage they have been going through for a long time. However, regardless of the terms of the end of his courtshipat least to this , it cannot be 100% separately.

Currently, Jonan Wiergo and Christian Tomás They continue to share a common societyGuakame Studio SL a company, constituted in December 2020 under the activity of services, responsible for the vegan restaurant , Guakame; The great business project of the couple that has a place in Valencia and another in .

An innovative concept that intermingles for the time the flavors and textures of the ‘Street Food’ with the universe ‘Apdd Based’. Therefore, his letter is starred, among many other things, by hamburgers created by the hand of àlex Pirla, Hera Chief of Kitchen, a recognized firm to popularize a vegan food made with soybeans, water, , salt and spices.

A complete sensory proposal, encouraged by its futuristic aesthetics that combines neon lights, optical illusions and a magnetic design, highly valued by users in their reviews, but, which, as Vanitatis could know, is in a complicated situation; Even more after the rupture of their co -founders.

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On the one hand, this digital has been able to know through the testimony of sources from the influencer environment that Jonan Wiergo would have been considering the idea of ​​leaving the business months. Currently, its main objective would be to disconnect from your most business facet to focus on your true passion: create your own travel content. A fact that would also directly affect its line of vegan lubricants: ‘Yummy!’

On the other hand, as we have had the power to verify, The financial situation of society is completely unfavorable. Moreover, since its constitution the evolution of sales and has been negative, even reaching losses in the last accounts presented; corresponding to the exercise of 2023 where we see a negative of almost 80,000 euros.

In turn, to this sales figure of the company, which decreased by 44 % between 2022 and 2023, and an profitability that in 2023 reached a negative level of 49 %, is added a risk of high cessation and some delays in their payments. So, The investment in the of the franchise could have become against it.

Therefore, under the protection of the figures and taking into the personal situation of its founders, Guakame Studio SL could be about to suffer a significant ; After all, it is The last economic row of the relationship of Jonan Wiergo and Chris Tomás.

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