when Andrea Guerrero was just a girl in Cúcuta, fell in love with football. He lived at home, breathed it in the gallery and dreamed him in the halls of the Santander General Stadium. His dad, Germán Guerrero, was president of Cúcuta Deportivo, and she, from very early, understood that The ball not only kicked: It was also thought, it was narrated and, later, it could be directed.
What few imagined is that this girl would end up becoming One of the three most powerful women in the countryaccording to the list of Forbes Colombia 2025. But The road was not simple. Andrea was not born with a chamber in front, or with a chair reserved in the writing rooms. His first battle was to make his way In a world where women were not welcome in the transmission booth or at the decision table.
From presenter to director of Win Sports
Bogotá arrived with A suitcase full of dreams and a social communication title that set out to test. In the FM and Soccermanía RCN He learned the pulse of the radio and the rhythm of the goals. His casual style and naturalness in front of the cameras They made the public become fond of her. Was The journalist “Super Chévere” that spoke to people without pretensions, but with knowledge.
Over time, It ceased to be the “new girl” to become the director of Sports of RCN Televisión, a position he held for several years, and where The narrative of sports journalism began to change in Colombia: less testosterone, more analysis; Less screams, smarter.
But His true leap He came when he assumed, in 2024, the presidency of Win Sports. From that desk, with the court always present in his memory, Andrea transformed the industry. Under his leadership, the channel not only duplicated profits and exceeded one million subscribers in its premium signal, but expanded its offer to formerly marginal sports on Colombian television: paddle, baseball, mixed martial arts. Bet on a more diverse, more inclusive and more visionary content.
And did not do it from the comfort of an office with air conditioning. Andrea has been fully in the most uncomfortable debates: He has criticized the negligence of the State against Sports, has demanded investment in infrastructure and has raised Sport as an industry that generates employment, health and social fabric. For her, Win Sports is not just a channel, It is a platform for Colombian sport to grow. It demonstrates it with figures: 60% of the channel’s income is used to strengthen professional clubs in the country.
Andrea Guerrero, the third most powerful woman in Colombia
Therefore, when Forbes included her in her list of the most powerful women in the country, no one was surprised. Andrea represents The new power: the one who is not inherited or imposed, but the one who It is built on the pulsewith credibility, with results and with a vision that understands that Power is also a form of service.
Hoy, Andrea Guerrero continues to make their way. Not only does it tell matches: It tells the present of Colombian sport and draws a different future. Its history is not just that of a successful journalist, it is that of A woman who challenged stereotypes defeated prejudices and showed that you can also be powerful from passion.
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