In an environment of great challenges for the Health sector in ColombiaYou, the first platform in Latin America for the management of the health income cycle, has allocated more than US $ 6 million to strengthen its local operations in 2025.
This investment is oriented to the optimization of financial and administrative processes through digitalizationwith a special approach to the use of artificial intelligence (AI), in order to improve the sustainability of the system and accelerate payment times in the sector.
The health system in Colombia faces a deficit greater than $ 10 billion, which is seriously affecting the quality of care and economic sustainability of health institutions.
According to Ana María Vesga, president of the Colombian Association of Company Companies (ACEMI), this deficit has resulted in critical failures that Payment times affect health institutionswhich can extend between 60 and 120 days, compromising the liquidity of these entities.
In this context, a crucial question arises: while health suppliers in Colombia take care of the health of citizens, who deals with the financial health of these institutions?
Osigu’s proposal to mitigate the challenges of the health sector
Aware of these challenges, you have positioned you as a key actor in the digital transformation of the health sector.
Through its income cycle management platform, You seek to solve the inefficiencies of the systemsuch as lack of traceability, the standardization of processes and errors in data collection.
“With the digitalization of administrative and financial processes, we managed to reduce glosses, accelerate payment times and improve the financial sustainability of health institutions,” said Juan Felipe Ramírez, Country Manager of Osigu for Colombia.
You have invested more than US $ 6 million in the strengthening of its technological infrastructure and in the Development of new functionalities promoted by artificial intelligence.
This investment is not only aimed at improving operational efficiency, but also to generate qualified employment, incorporating specialized talent in areas such as technology, data analysis and health operations.
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Thanks to the alliance with Visa, one of the key actors in the global financial industry, you have strengthened its value proposition, integrating advanced financial solutions that allow greater automation of processes in the health sector, which in turn contributes to the sustainability of the system.
«Visa’s investment has been an important milestone for our company. It allows us to expand our capacities to transform the health sector in Colombia, providing innovative, solid and efficient financial solutions, ”Ramírez added.
Consolidation of presence in the Colombian market
The acquisition of Sevinte in 2023 marked a turning point in the expansion of Osigu in Colombia. This step allowed him to know closely the dynamics of the country’s health sector and further customize his solutions.
At the moment, He works with more than 50 health institutions in Colombia, 41 of which are of high complexity, which demonstrates its consolidation in the local market.
Plans for 2025 include significant expansion in the country, backed by more strategic investments and a continuous approach to innovation. “We focus on continuing to provide innovative solutions to optimize the clinical and administrative processes of the country’s health institutions, with the aim of improving the financial and operational sustainability of the sector,” Ramírez said.
