According to a study of Opener Institute for People y Wall Street Journal, employees are 36 % more motivated and are 31 % more efficient when they have labor incentives. Distinguishing these aspects becomes even more important once companies decide to increase the motivation of staff by investing in a work recognition program or plan, which allows them to increase the performance of collaborators and the success of organizations.
In 2024, More than 140,000 people received Colombia points as an incentive to redeem them through more than 5,000 allied brands of the program in daily purchase categories. In this way, the company generates a positive and proactive work environment, resulting in a better service, greater customer satisfaction and a more solid and lasting loyalty.
“Incentives, more than a reward, are a key tool to strengthen motivation, promote creativity and foster a sense of belonging among workers,” he said Mariana Botero, General Manager of Points Colombia.
This way, Colombia points y Chain Groupcompany that works in the design and construction of incentive models with technology, knowledge and analytics, strengthen its value proposition and incentives through an alliance.
-Likewise, the Union stands out for promoting the well -being and motivation of workers within the business environment, through the promotion of a more human organizational culture and the construction of authentic, committed and value relationships.
“Through this alliance, we also seek to accompany business growth and compliance with business objectives, connecting the purpose of companies with that of their collaborators, through mechanics, incentives and communications from an easily accessible technological platform. Together with Colombia points we will strengthen the network of possibilities so that employees have more options to access better incentives and companies more options to meet their objectives and take care of their talent Manuel del Corral, Coo of the Cadena Group.
It should be noted that incentives play a fundamental role in the success of organizations, since they allow companies from different sectors and sizes to motivate and reinforce the commitment of employees and clients.
