Santiago de Cuba, APR 24 (ACN) with a twelve -year trajectory marked by the delivery, sacrifice and innovation, the marketing company of the Light Industry (commendation) of Santiago de Cuba consolidates its position as a key entity in the economic development of the eastern territory.
Melquiades Rodríguez, secretary of the entity’s union, referred to the Cuban News Agency the determining role of the management team, whose guide allows strengthening the unit and guaranteeing compliance with the assigned tasks based on the development of the Cuban socialist system.
He highlighted the active participation in volunteer works, blood donations and the sustained fulfillment of the union quota, and, also, pondered the political-ideological training actions, on warehouse economy, technical training to forklift operators and drivers, in order to form a more competent and committed personnel.
Professional stability has been fundamental to maintain a climate of companionship and sense of belonging, which directly has an efficiency and discipline to assume the missions, he said.
From the commercial sphere, Oreste Lorenzo Cedeño positively valued the integration of new forms of state management, which contributes to the overcomplication of the planned plans.
He said that digitalization constitutes an essential tool for the collection of currencies, with the virtual store as a fundamental link in the commercialization of products from various industries.
He assured the implementation of home services, backed by a specialized automotive park and a prepared collective, as well as systematic attention to the preparation of young workers, who are instilled professional responsibility and respect for the client.
For his part, Alejandro Rodríguez, a specialist in computer sciences and responsible for institutional communication, explained the work with labor reserves in different areas, as well as the strategy deployed in social networks, with the aim of increasing electronic commerce and reinforcing the entity’s image before users.
According to Alfredo Carmenaty, director of Encomil Santiago de Cuba, this period has been marked by the collective effort, the exchange of knowledge and the constant search for solutions that allow to overcome the difficulties, including those caused by the economic, commercial and financial blockade of the United States.
The ingenuity of the workers of the Base Business Unit is decisive to convert the barriers into opportunities, facing the limitations, as it depends largely on the importation of inputs, he said, he said
Carmenaty affirmed permanent accompaniment to the priorities of the country and the southeast territory in the circulation of essential goods and in the search for greater efficiency in all processes.
The entity, which holds for the seventh consecutive year the condition of national avant -garde, displays strategies, in order to capture income in freely convertible currency, in order to reappropriate resources such as computation means, raw materials and components for the development of vital sectors on the Antillana Island.
Among its projections include the extension of the storage capacity, the strengthening of the link with the different economic actors of the indomitable province and the incorporation of artificial intelligence tools, with the purpose of optimizing the promotion of the virtual store and diversifying the marketing routes.
