Although more and more companies bet on Implement well -being initiatives for your equipmentthe reality is that Almost half of the employees do not use them. According to the latest data, a 46% of working people do not make use of Health and well -being resources made available to their own organizations. What is failing?
This has been the main theme of our last Webinarorganized next to Savia Digital Health Mapfrewhere we have addressed the possible causes of this disconnection between offer and participation. From the lack of internal communication to the perception that these programs do not conform to the true needs of the team, we analyze what barriers they are preventing these tools from fulfilling their purpose: to improve the quality of life in the work environment.
In this week’s meeting they have participated:
- María Urgorri, corporate welfare consultant at Savia Digital Health Mapfre
- Carmen Espinilla, Sales Leader at Betterfly Spain
- Araceli Morato, Director of Health and Labor Welfare in BBVA
- Rosana Fernández, Chief human Resources of Goal Systems
During the meeting, good practices, customization strategies and success cases that are managing to reverse this trend were also shared. Because having well -being initiatives is not enough: the key is that they are lived, understood and integrated into day -to -day culture.
Rosana Fernández He stressed the importance of organizational culture: “Managers must be mirrors: practice with the example, listen actively and have soft skills”. He warned against the teams: «We must not fill with projects; If a benefit does not work, you have to dare to remove it ». Realism was appointed several times, and the importance of communication with employees to see what their needs are. Surveys, studies … The key is to ask, communicate and, why not, let yourself be helped by new technologies.
For its part, Carmen Espinilla He stressed that, according to a recent Betterfly study, only the 7% of employees access information About these programs. Proposed personalized solutions: «Not everyone wants the same; AI helps adapt to diverse vital cycles. The keyword is empathy »
Araceli Morato He has influenced the creation of active listening environments, involving managers as promoters of well -being and adapting initiatives to different professional profiles. “Welfare is not an extra, it is a human and strategic necessity,” He has pointed out María Urgorriwho has also defended the continuous measurement of impact through quantitative and qualitative indicators.
In addition, the speakers have shared real cases and strategies that are already working in their organizations, showing how to move from simple access to well -being … to its real and measurable activation.
In short, the webinar has shown that The real challenge is not just to design the perfect service, but in making it visible, accessible and significant. Because when well -being becomes a shared and well communicated priority, the impact on motivation, productivity and fidelization of talent is evident.
Have you missed the live? We leave you the complete recording!
