April 28, 2025.- The Z generation is redefining what it means to lead a healthy life. According to a Texas Health Resource report, this generation shows much greater awareness about its mental and physical health compared to previous generations. They adopt routines that integrate exercise, meditation and a more balanced diet, as an essential part of their well -being.
But this transformation is also reflected in its consumption decisions. According to the report He pulse of the consumer modern in America Latina From Americas Market Intelligence (AMI), the Z gene already lead the expense in the region, investing up to 25% more than millennials. It is estimated that by 2030 its expense reaches 192 billion dollars. And while they are young, they are clear what they want to invest: well -being, technology and experiences that raise their quality of life.
This has caused a turn in their habits. Every time they avoid more products with high levels of sugar, refined carbohydrates, tobacco and even reduce their alcohol consumption. In return, they allocate their resources to technologies that allow them to save time and take better care of themselves. Either in his Skincare or cooking routine, they look for functional, innovative and efficient solutions.
Innovate to live
Technologies such as Sharkninja They have managed to respond to this evolution with products designed to facilitate a healthier lifestyle. For example, the Frying of Aire Ninja DoubleStack It allows to cook with up to 75% less fat, ideal for those who want to enjoy their favorite meals without sacrificing flavor or well -being. With two independent baskets and vertical design, this fryer optimizes space, time and nutrition. It is just these types of solutions that captivate a generation that values efficiency without compromising enjoyment.
But the commitment to the well -being of the Z gene goes beyond food. They are also the ones that invest in products of Self -careintegrating the skincare, health and rest as an essential part of its day to day. In fact, in Mexico, 69% of young people are open to try new products designed to support their health and well -being objectives.
Technology at the service of self -care
Responding to this demand, Sharkninja has also developed innovations such as mask Shark CryoGlow. The first LED mask with cooling technology for the area under the eyes, designed to reduce dark circles, reaffirm and return shine to the skin, reduce wrinkles and fine lines.
Use LED and infrared lights, technology developed by NASA, among which is the red LED, blue LED and infrared light. One of its programs to reduce wrinkles and expression lines combine red and infrared light, which penetrate the deep layers of the dermis and help stimulate collagen production. The program for this generation of youth combines blue LED- combat bacteria of red and infrared acne-led- reduce redness and imperfections caused by acne. In addition to novel and unique, its Instachill ™ technology helps to deflate and revitalize the contour of the eyes in a matter of minutes.
-In addition to food and skin care, self -care also implies paying attention to physical health. This group of people, who also leads in investment in technology, also allocates an important part of their budget to products that simplify home tasks. In this sense, Sharkninja makes available the Shark Detet Pro, its most recent innovation in intelligent vacuum cleaners, designed to raise the quality of life through technology.
One of the most relevant advantages of the Shark Detet Pro vacuum is its HEPA filtration system, capable of capturing up to 99.97% of dust particles and allergens, which helps maintain a cleaner and more healthy environment. Its self-occupied function avoids direct contact with particles that could affect the airways, making cleaning more hygienic and practical. In addition, it is designed for modern homes where pets are an essential part of the day to day, thanks to its anti -re -re -technology, which efficiently collects the hair without stuck in the brush.
In a generation that prioritizes mental health and well -being in its environment, without sacrificing time or energy, Shark Detetpro becomes a functional ally that transforms cleaning in part of its self -care routine. Because a clean space is also a way to take care of oneself.
«The Z generation is marking a new consumption guideline: they look for brands that not only sell products, but share their values. In Sharkninja, we understand that well -being is a priority and that is why we constantly innovate to offer solutions that make their day to day easier and more healthy », Laiza Martínez Cisneros, Marketing Director for Sharkninja Mexico.
In this new panorama, the brands that want to connect with the younger generations must evolve with them. It is not enough to offer functional products: proposals must be created that promote real, practical and sustainable well -being. Adapting to these priorities not only strengthens the relationship with the consumer, it also ensures relevance and permanence in an increasingly demanding market.
To know the full line of Shark Beauty visit www.sharkclean.mx. Find out of the latest Ninja products at www.ninjakitchen.mx and inspire yourself with your official recipe book.
