He Link between humans and animals It was strengthened to the point of transforming pets into full members of the family. This relationship, which is going through generations, also redefines how brands think and communicate, especially in a country where 80% of the population lives with at least one animal.
Within the framework of Animal dayJoy Group highlighted the role of advertising as an important tool to generate awareness and promote animal welfare. According to a recent survey, 75% of people consider their pet as a childwhich drives companies in the PET sector to design campaigns that excite, inform and motivate the action.
“The love that people feel for their pets causes brands to also be interested in contributing their well -being.”Javier Villar, creative general director of Joy Group points out.
“Campaigns that encourage adoption or that promote good care habits, such as cat hydration, are just some of the examples in which we work. We know in detail the PET category, but above all, we understand the Pet Owner,” he added.
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8 out of 10 people live with at least one pet.
-Advertising with Purpose: Creativity at Animal Welfare service
Advertising He has enormous power to mobilize, excite and generate social changes. Over the years, campaigns with purpose demonstrated their effectiveness to boost causes such as inclusion, diversity, mental health, and also animal protection. With emotional messages, images that sensitize and creative and innovative strategies, brands have managed to inspire concrete actions: promote adoption, disseminate responsible care practices and raise awareness about animal rights.
An outstanding case is that of the last activation developed by Joy Group in Chile, in which Minecraft was used, one of the most popular video game platforms in the world, to organize a special game between two recognized gamers. The objective: Promote the adoption of pets and generate empathy with animals in street situationconnecting directly to young audiences.
Another example is the educational campaign for whiskas, which highlighted the importance of going to reliable sources as veterinarians when feeding and caring for cats. This action noted not only to disseminate useful information, but to empower Pet Owners with tools to make more informed decisions.
Creativity + sensitivity = impact
The PET category is not just a business opportunity: it is also a social transformation platform. The brands that understand this not only generate affinity with their audiences, but They become real allies of change.
“The most valuable thing about this type of campaigns is that they do not only seek to sell: they seek to leave a mark, connect from emotion and build a better world also for animals,” concludes Villar.
On animal day: continue inspiring
On such a special date, what better recognition for our pets than to continue with initiatives that promote adoption, responsible tenure and respect for animal life. Adopt, disseminate, donate or simply raise awareness: each action counts. Because advertising, when putting at the service of a real purpose, can change the history of those who have no voice.
