Recent analysis of travelers’ preferences by 2025, including specific Mexican tourists reported on April 29, reveal an evolutionary panorama. It highlights a strong interest in “welfare and health tourism”, with 79% of Mexican travelers interested in “longevity retreats” to improve their lifestyle.
Technology, especially artificial intelligence, plays a crucial role: 86% of Mexicans plan to use it to design itineraries and find authentic experiences, overcoming generic recommendations. There is also a tendency towards “cultural immersion” and the search for less known destinations to escape the crowds.
The “vintage trip” gains adherents, with 76% of Mexicans interested in buying local or retro costume during their vacations. Other trends include “nocturnism” (interest in the universe), “multigenerational megaviajes”, “ageless adventures” (older travelers seeking activities such as canoeing or hiking) and even a growing interest in airports as part of the travel experience.
Sustainability remains an important factor. This set of trends points to a more conscious traveler, who seeks both self -knowledge and personal improvement and genuine connections with the places he visits.
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