PRIXZthe main digital pharmacy of Mexico, announced the launch of its Retail Media Platformdeveloped in collaboration with Adsmovilwith the aim of transforming digital advertising into the health, beauty and well -being sector. This innovative solution allows brands, laboratories and advertisers to activate hypersegmented digital campaigns using own data and qualified audiences with high intention of purchase.
Thanks to the Full-Stack technology of adsmovil, Prixz integrates advanced functionalities of Segmentation, activation and real -time measurementbecoming the country’s first e-pharrmacy to have a medium retail platform.
With more than 3,500 daily ordersnational coverage, own logistics network and a growth higher than the 1,000% between 2020 and 2024Prixz offers a high -value digital environment to connect brands with consumers at key moments of the purchase journey. Currently, the 76% of its sales is done through the website and the 24% from its mobile applicationwith a Average ticket of $ 1,350 pesos and an average of 2.9 products per order.
“This platform marks a before and after in the pharmaceutical e-commerce. Thanks to ADSMOVIL technology, we offer brands an intelligent, measurable and actionable advertising environment, user-centered, in addition to attracting new buyers with offsite campaigns,” he explained Sergio PérezCEO and co -founder of Prixz.
Activation of exclusive audiences based on real purchase behavior
As part of this initiative, Prixz offers SUS exclusive audiences For activation in programmatic campaigns outside its ecosystem, which allows brands to optimize their advertising strategies with high precision segmentations. Among the outstanding audiences are:
- Active users in categories such as supplements, dermocosmetic and female health.
- Patients with monthly repurchase habits, with or without a medical recipe.
- New digital buyers in health and well -being.
- Specific demographic segments, such as women aged 25 to 45 and users located in CDMX, State of Mexico, Jalisco and Quintana Roo.
“Prixz has the most valuable in the new advertising model: own data, relevant context and an audience with real purchase intention. Our technology allows you to climb that value and turn it into specific results for brands, ”he said Alberto PardoFounder and CEO of Adsmovil.
Digital transformation of the pharmaceutical sector in Mexico
Currently, the digital channel represents a 4.1% of the pharmaceutical market in Mexicobut it is estimated that the 16.3% for 2028. In this context, the joint proposal of Prixz and Adsmovil redefines the way in which the brands of the health and well -being sector are connected with their audiences through data and technology advertising solutions.
