Not everyone can live at all rag in the golden rooms of Asgard or in a villa with mountain views in Wakanda. Some superheroes have to embrace the harsh reality of the rest of the mortals and get up at dawn to go to work or look for life as they can. This is the case of Red Guardianthe endearing and Soviet gross of the UCM that we met in Black Widow and that will return in Thunderbolts*. While the premiere arrives, it has opened Your own limousine service… And you can call him. Literally.
“I’m not uber. I’m better”
The Thunderbolts* promotion campaign has surprised with a real phone number that can be called to listen A message from Alexei Shostakov himself, with David Harbor’s voice. The message is all that you would expect from him: excessive enthusiasm, doubtful security and that endearing tone that made him one of the fans’ favorites. “I’m not Uber. I’m better. I’m a guardian,” he says proudly. And it does not offer discounts, because even superheroes have invoices to pay.
Our partners Gamestar They have called the number so that you do not have to do it and they say that the experience is as fun as surreal. Alexei mentions his two vehicles, promises security thanks to his helmet (although he probably does not wear it while driving) and even He says goodbye by encouraging you not to be fooled by imitators. It is a marketing action as simple as effective.
And what arises
But the thing doesn’t end there. Marvel has gone further and launched A red guardian Tinder profile. No, you can’t match him, but you can see his profile, that mixes humor and promotion without shame: “Let yourself catch for the thunder of love. Just like my limousine service, Thunderbolts* protects you from a boring night.” This tactic connects with the character’s thug spirit and moves away from the more conventional tone that has dominated other recent UCM campaigns.
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Thunderbolts* is presented as the great closure of Marvel’s 5 phase 5 of the Cinematographic Universe, gathering complex characters such as Yelena Belova, Winter Soldier, US Agent, Ghost and Taskmaster. Under the direction of Jake Schreierand with David Harbor as one of the most active protagonists in the promotion, everything points to a film that will bet on the Action, humor and moral gray. The enigmatic asterisk in the title continues to generate theories: Will it be a sign that not everyone will be alive? The appointment with the Thunderbolts* is the April 30 in cinemasand until then you can catch up with All UCM films and series In Disney+.
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