Far beyond being simply a musical genre, Pop represents a way of life and is a mirror of the moment. When we talk about pop culture we no longer limit ourselves to lists of successes or paintings of Warhol. And if we refer to pop music, everything has changed a lot.
The new pop Born in a room, with a laptop, a Tiktok account and a community That, far from looking for idols, he needs people to identify.
Xavibo, Judeline or Ralphie Choo are names of artists who They have reached their popularity between algorithms and hashtags and breaking the classic standards. They do not ask permission to make music and in their lyrics talk about anxiety, identity, heartbreak or euphoria with a naturalness that makes the public connect. Although some call them “viral products”, the truth is that what they do is the cry of any generation that needs to be heard.
-Today’s young people do not want perfection. They want true. They do not seek unattainable divas, but brave, powerful divas and with real voices that speak their same emotional language. This is why artists work that a few years ago would have been considered rare or alternative. Now, the authenticity prevails above radio success. The most shared songs are those that hug your soul and not necessarily the best produced.
The new artists talk about anxiety, identity, heartbreak or euphoria with a naturalness that makes the public connect
And meanwhile, artificial intelligence sneaks through the back door. There are deceased singers who resurrect digitally to interpret new songs and there are virtual avatars that fill stadiums without being born. This is also pop. Because pop is a collage that feeds on memes, of real pain, of autotuneof referents, of regulatory bases and letters written in 5 minutes but really filled. The new pop is not a fashion, it is a revolution That, in addition to sounding beautiful, rumbles with transcendent messages.
