-
According to Twilio, at least 54 percent of consumers prefer brands that create personalized experiences.
-
Mom Lucha surprised Lady Gaga with a unique surprise to the rhythm of her.
-
52 percent of buyers know that the branding of a brand influences.
Fans of Lady Gaga They were impressed after Mom struggles of Bodega Aurrerá was shown the surprise she gave to the artist, this is because the first concerts in Mexico of her Mayhem Tour, which caused an unbridled wave by this type of actions.
At least 52 percent of consumers have ensured that the branding of a brand significantly influences their preferences, while 54 percent of these are oriented to brands that make personalized experiences, according to Twilio.
Lady Gaga and Mom Lucha
In the video that circulates on social networks, the moment in which it can be seen as Mom fights Take out his best steps to be in the tune of most people, an issue that was interesting among people for this type of action they did not expect.
The images exhibited the exact moment in which Abravadabra began to sound, so, unexpectedly, the character of Bodega Aurrerá began to dance in this type of unexpected moments, so he caused a wave of comments on this type of action that dazzled his own and strangers.
Among the comments, the people mentioned that they were excited by the arrival of Lady Gaga to Mexicoan issue that did not miss to show the attitude that Mom fights He showed to welcome the singer to Aztec lands.
Mom Lucha continues to join the trends that can be found, so somehow the brand seeks to adapt to trends to achieve a broader audience than expected.
@Bodegaaurrera Abracadabra to move the lowest prices #abracadabra #dancetrend #foryou ♬ original sound – Bodega Aurrera
Today, social networks mark the rhythm of many of the strategic decisions of brands. Far from being just a communication channel, these platforms have become living spaces where trends are born, evolve and sometimes disappear in a matter of days.
For brands, following social networks trends is not an option, but a need to stay visible, relevant and connected with their audiences. This dynamic requires agility, creativity and a constant reading of the cultural context in real time.
Adapt to the formats that dominate each platform, such as short videos, memes or viral challenges, has become key to capture attention and participate in digital conversations.
However, it is not just about replicating what is fashionable, but about integrating these trends authentically to the brand’s DNA. Those who manage to make them well strengthen their identity, amplify their scope and build more loyal communities, while those that rise to trends in a forced or decontextualized way risk their credibility.
Lucky Charms
A real example of this strategy is the brand of Cereales Lucky Charms, which knew how to take advantage of the popularity of Tiktok creating interactive challenges based on its iconic Malvaviscos, managing to renew its image before new generations without losing the essence that made it famous.
Read also:
New Coca-Cola thermos cause users to ask Pepsi
They capture long rows and euphoria in the presale of the Nintendo Switch 2
Video: The most emotional moments of Pope Francis’s funeral
