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According to statista, at least 68 percent of products sold with copy quality, are sold on social networks.
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In networks it showed what Lisa Blackpink’s new cereal would be, but still disappointed some people for the same.
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15 percent of the population has bought counterfeit products.
An Internet user decided to share an impressive moment, after he caught on one of the shelves what seems to be the new Blackpink’s new cereal, which caused a unique reaction among social media users, but caught his attention when he met something completely unexpected, since he somehow disappointed Latinos.
At least 15 percent of consumers have bought fanmade or counterfeit products, which do not safely represent this type of quality to the expected one, while 68 percent of products sold are made from social networks, according to statista.
Blackpink Lisa
In the video that circulates on social platforms, the young man recording the Reese’s Puffs box, where Lisa appears with an iconic look, which caused thousands of reactions of excited fans for what seemed to be an official collaboration between Blackpink and the brand.
However, as the video gained popularity, comments from Latin America emerged that expressed their disappointment to know that the design was not part of a real collaboration, but an edition created by a fan as part of a content creation.
Among the reactions, many pointed out their sadness by not being able to achieve the supposed special edition, while others expressed their desire that Reese’s Puffs considered an official collaboration with Lisa in the future, given the massive response generated by the image.
This type of fanmade creations can even meet the needs of consumers in a way in which products with which they are representation of the originals are created.
@idk.ariiz Omg Lisa Cereal!? #lisa #lisarockstar #lisachella #blackpink #jennie #lisablackpink #roseblackpink #rosé #kawaii #kpop #viral ♬ Rockstar – lisa
FANMADE PRODUCTS
Fanmade products, created by the followers of brands, video games, movies or series, have become a powerful expression of love for franchises and a cultural phenomenon difficult to ignore.
These products include from clothing, posters, figures, illustrations, to video games or digital content, and usually circulate in online communities, specialized fairs or independent stores.
-Although they do not always have the official license of the original brands, they represent a unique opportunity to observe what elements of the brand universe generate greater emotional connection with their audiences.
For brands, Fanmade products have a dilemma: on the one hand, they demonstrate the level of commitment and creativity of their followers, strengthening the vitality of their community; on the other, they can raise intellectual property risks if they are not properly managed.
Some brands have chosen to embrace the phenomenon, establishing clear rules for the use of its content or even integrating fanmade works in official campaigns, understanding that these products are a genuine way to extend their cultural presence.
Minecraft
A real example of this phenomenon is what has happened with Minecraft, where Mojang Studios allows and even encourages the creation of mods, custom servants and products inspired by the game, consolidating an active community that has been key to its worldwide success and expansion.
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