He Mother’s Day It is one of the most special dates and with the greatest emotional load for Peruvian homes. Every second Sunday in May, millions of people pay tribute to their mothers with details and celebrations. In the country, it is estimated that near 9 million women who meet this role They will be entertained on May 11, according to data from the National Institute of Statistics and Informatics (INEI).
This 2025, the celebration arrives in the midst of an still challenging economic scene that forces Peruvians to make cautious purchase decisions, without compromising the pocket too much. According to a study of Citizen Pulse of Activa Peru40% of Peruvians are scheduled spend less than the previous year In gifts for this holiday. Only 19% plan to invest more compared to 2024. while the other 40% intends Maintain the same level of spending. The average expenditure projected for the Mother’s Day 2025 It is S/ 289, which considers the average purchase record of NSE A, as well as the average ticket in Lima and the age range of 45 to 59 years.
Despite moderation in budgets, gifts will continue to be a key way of expressing love and celebrating. According to the same study, favorite products are clothing and footwear (32%), followed by chocolates and sweets (25%) and flowers (22%).
According to the Lima Chamber of Commerce (CCL)to this list are added new purchase trends related to the experiences As exits to restaurants, beauty salons and short -lived trips, which gain more and more space in preferences in Peru during campaign. While the sale of traditional gifts continues to lead the market, products Electronic As mid -range cell phones, tablets, televisions and appliances are reporting a purchase increase during this season.
In addition, there is a boom in the field of Beauty and Personal Care For a few years, so cosmetics, perfumes and products of skincare They will also be highlighted. For the CCL, this has been promoted, in part, by promotions on digital platforms and Greater availability of online options.
According to Rodolfo Ojeda, president of the small business guild of the CCL, It is projected that small and medium enterprises (SMEs) could increase their sales by up to 20% compared to the previous year, mainly driven by the sustained growth of the Electronic commerce.
Ojeda stressed that social networks such as Tiktok e Instagram They have become key platforms to capture buyers quickly and directly, thanks to their segmentation algorithms and their high level of interaction. In fact, it is estimated that online sales could increase between 50% and 60% during this campaign, a trend that also responds to consumer preference for fast, personalized and home delivery options. From the business sector, Mother’s Day campaign is seen with optimism, especially for the dynamism offered by digital strategies and the use of technological platforms as a main sale tool.
The president of Retail guild and CCL distribution, Leslie PassalacquaHe said that a rebound is expected in total sales due to promotions, the emotionality of the brand message and the rise of digital trade.
In 2024, sales for this celebration reached S/ 4 155 millionaccording to the Ministry of Production (Produce). For this 2025, the projections point to a figure close to the S/ 4 400 millionwhich would represent a Growth of approximately 5 % Regarding the previous campaign, although it is not ruled out that the rise can be even greater if dynamism is maintained on digital platforms.
