The Slow Travel is a booming tourist trend in Spain that proposes a more relaxed way of travelingdeep and sustainable. He moves away from express tourism and seeks that visitors connect with local culture, move less pollutingly and support environmental businesses.
Iñigo Pérez, director of the Tourism Division of the consultant Catenon, points out that “this new way of traveling not only enriches the experience of the tourist, but also favors the local economy and reduces the environmental impact.” He also adds that, “Spain has potential to lead this tourist segment, attracting travelers with greater purchasing power and promoting sustainable and quality development, ”he says.
Among the most demanded professional profiles are specialists in sustainability, experts in technology and digitalization, Professionals in tourist marketing and consultants in responsible tourism.
As for these profiles, Pérez points out that there are variables that are linked to the environment where expert professionals are needed not only in environmental management, but also in the energy. “Here, there is a large talent fan. Both at the level of architecture, engineering, designinternalism or restoration. Because creating highly sustainable spaces is a task of many sectors, “he explains.
-A tourist traveling. Source: Adobe stock
They also charge prominence, technology and digitalization specialists to improve tourism customization and management, tourist marketing professionals for destinations, and quality agents that minimize the impact of tourist actions. The director of the Catenon Tourism Division states that “all this also makes local markets grow, since a more quality economy is favored. “
The Slow Travel, which develops a way of traveling linked to a higher purchasing power, has quickly evolved, which has increased the Demand for specialized professional profiles. This transformation has led companies to seek talent both nationally and internationally, while driving the creation of high quality training environments within the organizations themselves.
Catenon is developing projects in Spain and abroad through rigorous selection processes. However, “there is a lack of talent and we must train the future professionals In this type of movements to get highly trained people, with global vision and knowledge, “he explains.
