Makro Colombia, the recognized supermayorist chain of supermarkets, has taken a significant step in its market strategy with the Evolution of his campaign ‘Makro is also Mikro’. This new stage not only reaffirms its commitment to the Colombian pocket.
Through this strategy, the supermayorist chain reaffirms its commitment to offer not only low prices, but also education in responsible consumption. That important change could shake ARA, D1, Olympic, Carulla, Success and others stores.
Now ‘Makro is also Mikro’
In addition this stage goes beyond facilitate buying from a unit to large quantities, It is proposed to teach to empower consumers with practical advice and effective tools for intelligent savings and conscious consumption.
Makro is positioned as a true ally of everyday savings. In addition to offering a wide range of products with competitive prices, the company now focuses on educating its customers on how to make more efficient purchases.
In this way, it seeks to generate a positive impact on the personal and family finances of its users.
Thus avoiding waste and impulsive purchases. This is especially useful for those who seek to adapt their purchases to specific budgets, either per unit or by volume.
In addition to having products in presentations adjusted to all needs, the chain reinforces its added value through concrete recommendations to better plan the market.
For example, it suggests assembling a weekly menus based, comparing brands to identify better value-price options and avoid impulse purchases.
Promotions that make a difference
One of Makro’s strengths is his promotions calendar that covers the whole week. These offers seek that each client finds, at any time, an opportunity for savings. Some of the most prominent include:
- Tuesday of your own brands: 10% discount on Aro, M&C and Ternez products.
- Wednesday and Sunday: 25% discount on fruits, vegetables and pulps.
- Liquor and Charcutería Friday: Discounts of up to 30% in wines, distillates and charcutía.
- Saturdays: 20% in premium meat cuts, national and international.
These promotions are designed to adjust to the needs of the average consumer, providing quality alternatives at competitive prices.
Makro adapts his proposal to the new forms of purchase. Through your virtual store tienda.makro.com.cousers can select their products online, pick them up in store or receive them directly at home, speeding up the process without losing access to promotions.
With this renewed campaign, Makro not only offers a wide variety of constant products and promotions, but also educate its customers to make more conscious and strategic purchase decisions.
Thus, “Makro is also Mikro” becomes much more than a slogan: it is an invitation to transform market routine into a real savings experience.
Read more: Makro store joins Halloween with confectionery packages from $ 8,700 pesos.
