Holistic Health gained prominence in recent years, establishing a new paradigm in which well -being is not limited to the absence of disease, but encompasses harmony between the body, the mind and the spirit. This approach considers that only when all the dimensions of the human being are balanced, a full state of health can be achieved.
This concept, introduced by the world Health Organization (WHO) in 1946, evolved over time to include harmony with the environment in 1992. Today, holistic health is not only a philosophy of life, but also a guide for the food industry, which seeks to adapt to new consumption habits.
Bakery and pastry in the era of well -being
Bakery and pastry, sectors historically linked to gastronomic pleasure, are experiencing an unprecedented transformation. The current consumer seeks products that are not only delicious, but also contribute to their integral well -being. In this context, companies such as Puras, a Belgian Foodtech company with more than a century of experience, specialized in the production of innovative ingredients for bakery, pastry and chocolate shop, knew how to bet on innovations that combine flavor and health without compromising quality. The company develops solutions that combine tradition and technology, offering from premix and yeasts to chocolate and filling coverage, always with an focus on quality and sustainability.
From the perspective of holistic health, food must fulfill a double purpose: to nurture the body and provide a pleasant sensory experience. To do this, Puratas developed an approach based on two fundamental pillars: health and well -being.
The health approach, supported by science, implies the incorporation of ingredients with positive impact, such as fibers, grains, seeds and fruits, as well as the reduction of those who, in excess, can be harmful, such as salt, saturated fats and sugars. In parallel, the well -being approach responds to the perception of the consumer, who associates certain products with a healthy lifestyle, although there are no direct scientific evidence of its impact.
The interest in healthier bakery and pastry products is not a passing fad, but a consolidated trend worldwide. According to consumer studies such as Taste Tomorrow, carried out by purs in different markets in the world, 58% of consumers seek foods that support their holistic health, while 60% prefer not to sacrifice the taste in the process.
Strategies for a healthier bakery
Given this challenge, the industry knew how to adopt various strategies to offer more balanced alternatives. Some of them include the elimination or reduction of fats and sugars, the use of mother mass to enhance nutritional taste and benefits, the incorporation of ingredients that favor intestinal transit and the development of formulas with “powerful ingredients”, capable of providing additional nutritional value.
In addition, innovation in the formulation of products allows us to respond to the needs of consumers with specific diets, such as gluten -free options, low carbohydrates or with functional ingredients that improve digestion and nutrient absorption.
Within the market there are more and more trends that bakers are adopting and respond to this interest in living a healthier and more comprehensive life. For example, the germinated grains are booming: according to purlate data, it is projected that the world market for grains and germinated seeds experiences an annual growth rate of 8.7 % between 2024 and 2031.
Beyond the formulation of products, the commitment to holistic health also implies educating the consumer and promoting responsible eating habits. The brands that manage to integrate these principles in their supply will not only respond to a growing demand, but will also contribute to a healthier and more conscious society.
Bakery and pastry are entering a new era, where well -being and pleasure go hand in hand. In this way, innovation and commitment to health will be the key ingredients to continue conquering the palate and the heart of consumers.
