The seal “Made in Peru” takes off in the international market

The “Made in Peru” is positioned at the top of the pyramid of sustainability and drives the textile industry. The sector begins to collect the fruits of years of investment in transparency, traceability and sustainability in processes, with a specialization in premium and luxury markets, thanks to pima and alpaca fibers.

In a global context of transformation of supply chains, Peru is positioned as a strategic alternative for textile supply, backed by the growing recognition of the “Made in Peru” label, associated with high quality products, sustainable and with personalized response capacity.

In order to support and boost the positive moment that crosses the country’s industry, Promperú will begin by strengthening the presence of the Peruvian industry in the international arena with editions of Peru Fashion Deco in Sao Paulo, Santiago, Chile, Milan and Paris. Likewise, participations in renowned fairs such as Première Vision in Paris and Fashion World Tokyo will be organized.

More and more customers are of large brands and businesses that manage to boost textiles, clothing companies and Peruvian brands abroad, through business wheels and commercial events.