(05/06/25). The gallery agency.
The methodology analyzes four essential elements for creative video performance: capture attention, highlight the brand, create a connection and direct to action. With the AI, the reading is made frame by frame -crucuzando image, sound and text- and offers a technical diagnosis of each piece.
“The market measures the results after the campaign is in Antena. We are beginning to measure before. This project shows that AI to guide creativity can be used at the time it is born,” says Guido Sarti, gallery partner and responsible for the agency’s data area. “It is a natural step to Cria: generating, validating and adjusting, all within the same environment,” adds Sarti.
The initiative was supported by the Google team and marks the start of the large -scale implementation of technology, with the proposal to apply the model generalized to all the advertising creation initiatives of Gallery. The idea is simple: each created piece is born with a creative technical review, ready to function in digital environments.
