The program with which La1 wants to compete from you to you with Tele5 and Antena 3, ‘The family of TV’, has reached the grid of the chain. He does it after two weeks late (first for the death of the Pope, then for the blackout that left Spain without electricity), and has presented himself in society with a colorful ride that has guaranteed a few criticisms. But after its premiere there is something else: TVE’s intention to compete for a younger audience
Presentation-Cabalgata. The ride consisted of the arrival, one by one, of those who will be the great stars of the program. That is, Aitor Albizua and Inés Hernand, presenters of RTVE, along with María Patiño and Belén Esteban. The latter, together with collaborators such as Víctor Sandoval or Carlota Corredera,
The content. During yesterday afternoon there was time for everything, from detailed presentations of multiple collaborators to winks to the past. For example, in tribute to sadism with which ‘Save Me’ treated its collaborators, the program forced the collaborators to move by their own means from Torrespaña to Prado del Rey. Throughout the afternoon there were times for viral moments, such as the inevitable Chuminero dance of Lydia Lozano. And the ride surprised with the signing of two very young from the heart of the heart: Isa Pantoja and Rocío Carrasco.
They are not light decisions: the bridge to the total connection with Telecinco is lying. The program was divided, as usual in the future, in two blocks: one that will go, approximately, from 4:00 p.m. to 5:00 p.m., and after the series ‘Wild Valley’ and ‘The Promise’, another block between18: 45 and 20:30.
The audience, with doubts. It is difficult to determine the exact audience of the program by its dual nature: two differentiated blocks, separated by which it seems that the stars in the afternoons of the1 (the series ‘Wild Valley’ and ‘The Promise’, which made a phenomenal 14.5% of 14.5% of share). The first block of ‘The Family of TV’ only 8.7%, being below both Ana Rosa and ‘Dreams of freedom’, and very close to ‘Everything is a lie’ of Telecinco. In the second block, it made 9.1%, also a third option behind Telecinco and Antena 3.
Changes in the1. ‘The TV family’ eliminates from the grill to the series ‘The Modern’, for both budget and audience reasons, as explained by the director of RTVE, Sergio Calderón. RTVE also eliminates the ‘El Hunter’ contest, which was also having very low figures and had canceled on the paper since summer of 2024. From that point of view, ‘The family of TV’ is a safe bet: it serves as opening and exit parenthesis for two traditional series that still give up, and there is space to play with the blocks and make changes.
Battlefield: The afternoons. The afternoons of all channels have remained a bite where all channels have distinctive offers but with common points: talk shows and varieties (‘The family of TV’, ‘afternoon’, ‘The Jorge Jorge’), Series (‘The Promise’, ‘Dreams of freedom’), contests (‘Pasapalabra’, ‘Chain reaction’ …). Until now, TVE remained on the sidelines with a block of cultural tone competitions and absolutely distinctive series of the public chain. Now, with ‘The family of TV’, go down to the mud of direct competition imitating the style of its rivals.
-TVE telecinquification. Regardless of whether ‘the TV family’ is paid with a success or with a failure, what we surely have here is another sample of the public channel approach to codes most typical of private chains. Embraceing the jester and acidic humor of ‘Save RTVE wants to rejuvenate his audience and that Playz’s experiments are not in something isolated, and that is why Inés Hernand and Samantha Hudson are brought from there, and has the potential of ‘Save me’ as an ironic artifact for young people.
‘Save me’ in TVE? After a stage-person on the Internet and then a landing in Ten, the informal heir of ‘Save share. Before all this, he had a brief life as an experiment in Netflix in the form of reality that did not curdle. All this helped the program to become an ironic artifact for the youngest, alive especially in social networks and with a fauna with their own dynamics that do not need explanations and that will inherit ‘the family of TV’.
It is undoubtedly a risky leap: does it make sense that on the set of ‘The Family of TV’ the fights, hysteria attacks or insults of collaborators as extremes as Kiko Matamoros are replicated? La1 is risking, but in the background not much more than has risked with all the comedian team that is reaching the public chain: first Broncano and Marc turned, shortly Buenafuente. It is a general RTVE plan that goes through a different audience from those traditional series and cultural competitions that had before, and in that sense, ‘The family of TV’ is a comprehensive bet for the afternoons. OBJECTIVE: Rejuvenate the audiences and give a washing face to the TVE grill.
Header | RTVE
In Xataka | 739 million euros: an audit of the Treasury points to a possible budget hole in RTVE
