Spotify, the music transmission platform with the highest number of users globally, could implement an increase in the cost of their subscriptions in various countries of Latin America and Europe from the summer of 2025.
According to a Financial Times report, the price adjustment would be applied since June and mainly affect individual subscriptions, with an approximate rise to the equivalent of one euro in each country.
Although Spotify has not officially confirmed which countries will be affected by this measure, The Latin American market is expected to be includedsince the last price adjustment in that region occurred in July 2023.
The decision occurs in a context of transformation of the musical streaming business model. After a decade of sustained growth, the rhythm of expansion in the sector has begun to slow down.
According to data from the International Fonographic Industry Federation (IFPI), Global streaming income was reduced by half in 2024 compared to the previous year.
Faced with this scenario, the main industry companies look for mechanisms to capture greater value of users. The concept of “streaming 2.0”, promoted by executives such as Lucian Graininge, executive director of Universal Music Group, It proposes new more expensive subscription modalities and differentiated services for specific audiences.
This trend contemplates, for example, Premium versions that would offer early access to musical releases OA concert tickets.
According to the report, Spotify evaluates the possibility of creating a “Super Premium” plan with an additional cost of 6 dollars over the monthly base rate of $ 11 in force in the United States.
This subscription would allow users to access exclusive content or in advance, oriented to fans willing to pay more for additional benefits. However, these proposals are not yet defined and could be modified.
Paradoxically, This movement could occur at a time when Spotify actions have doubled their value in the last yeardriven by growth in the number of subscribers and obtaining benefits after years of prioritizing expansion.
According to its official policy, Spotify notifies users over any modification in the price of the service. Once the update is informed, A one month of grace is granted to cancel the subscription before the new price enters into force.
If the user does not perform any action, the new position will be applied in the next billing cycle.
The company has not issued official comments regarding the projected increase or specified whether these prices will be modified, but Financial Times reported that Some countries such as the Netherlands and Luxembourg have already experienced increases in recent weeks.
Those who do not want to assume the new price have the option to cancel their subscription before the next billing period. Spotify also offers a free version of its service, which includes advertisements and restrictions on song reproductionbut maintains access to much of the musical catalog.
While the observers of the sector analyze how consumers will respond to new rates, Some analysts anticipate market segmentation.
“It is almost as if you need the essential element of the superpremium. And the essential element is: if you want to listen to the music first, you need the superpremium,” said Mark Mulligan, an analyst at the Midia firm, cited by Financial Times.
The public’s reaction to these adjustments will be key to evaluating the viability of the new business model in an industry where, For more than a decade, access to millions of songs has been available for about 10 dollars a month.
