Aware of the changes that the film industry has suffered in recent years, Disney Executive Director, Bob Iger He has recognized that it has been necessary to adopt another path. More specifically, one that focuses on the quality of productions rather than quantity.
Since ‘Avengers were released: Endgame’ in 2019 have passed six years and the franchise has not turned to be the same. It is true that there have been successes such as ‘Deadpool and Wolverine’, ‘Spider-Man: no Way Home’ or ‘Doctor Strange in the Multiverse of Madness’, but but Its evolution has not been linear and the company has not recovered the essence of the beginning. Nor has it obtained minimally similar results.
Or, at least, until the premiere a few days ago ‘Thunderbolts*’, which debuted in cinemas with a collection of 76 million dollars. Iger talked about her as “the first and best example” of what is to come, saying that the study’s priority will be to make better films, although this implies that there are less premieres a year.
A turning point
During the conference with investors that took place last Wednesday, Iger said that “we all know that, in our eagerness to flood our streaming platform with more content, we resort to all our creative engines, including Marvel, and We ask you to produce much more “.
However, he acknowledged that they have “learned over time that the amount does not necessarily imply quality. And, frankly, we have all admitted that We lost the approach to produce too much. By consolidating a little and that Marvel focuses much more on his films, we believe that the result will be a better quality. I think the first and best example is ‘Thunderbolts*’. I feel very satisfied with that. ”
Although Disney has been the King of the box office for a long time, in recent years he has failed to achieve his own standards and the time has come to do something to improve the situation. Iger believes that the next 18 months of the company will resemble 2019, a year in which Disney earned 11,120 million dollars worldwide, being the best result in history for a single study.
“I have a lot of confidence in the next movies”Iger admitted, referring to films such as ‘Lilo & Stitch’, ‘Zootopia 2’, ‘The Fantastic Four: First Steps’ and ‘Avatar: Fire and Ash’, which will be released this year. Really promising titles that will be followed by others such as ‘The Mandalorian and Grogu’ ‘Avengers: Doomsday’ or ‘Toy Story 5’, scheduled for 2026.
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