ATP and WTA seal a historic alliance with Verizon in the United States
Verizon becomes the first telecommunications partner of the ATP
May 07, 2025
The ATP and the WTA today announced a multiannual alliance with the leading telecommunications company, Verizon. Regional sponsorship covers the events of the ATP Tour and the Hologic WTA Tour in the United States, and Verizon becomes the official telecommunications partner of both circuits and in the first telecommunications partner of the ATP.
The alliance premiered in March, at the BNP Paribas Open 2025 in Indian Wells. The Verizon Event portfolio will cover the ATX Open (Austin), Del Ray Beach Open (Florida), the Miami Open presented by Itaú, Fayez Sarofim & Co. Us Men’s Men’s Clay Court Championship (Houston), Credit One Charle Cincinnati Open, Tennis in the Land Powered by Rocket (Cleveland) and the Winston-Salem Open presented by Truist Bank and Flow Automotive.
Managed by Sinclair and his subsidiary Tennis Channel – the House of Tennis in the United States – the agreement also grants Verizon Integrated Access to the Tennis Channel distribution ecosystem. This includes the exclusive placement of content in the Tennis Channel app, the brand image of the studies, the Tennischannel 2 (Fast) and Tennis.com streaming network, creating an unprecedented consolidated platform to connect with the tennis public throughout the season.
Daniele Sano, commercial director of the ATPHe said: “This alliance with Verizon is a great step for ATP from all over the United States. ”
Marina Storti, Executive Director of WTA Ventureshe said: “This innovative collaboration is a brilliant example of how we can collaborate in the world of tennis to generate value for our partners. Just a few weeks after the launch of a new and bold brand identity for the WTA, it is a pleasure to take another positive step for female tennis by welcoming VERIZON to the WTA partners portfolio.”
The Commercial Director of Consumer Products of Sinclair, JR McCabehe said: “Through a single sponsorship platform, Sinclair is redefining the way in which brands interact with the public and offers a unified opportunity for advertisers to connect with fans throughout the tennis season. This marks another step in the continuous expansion of Sinclair beyond traditional broadcasting, which reinforces our commitment to offer personalized and innovative solutions to our partners.”
Eric Welles, Director of Sports and Digital Monetization of Verizonhe said: “We have spoken with numerous marketing professionals and we agree that the challenges posed precedents to fans. “
