Tiktok’s boom has been so impressive that, in parallel, CapCut —The Bytedance video editing application – achieved equally spectacular growth, although less media. Run in 2019, Capcut has established itself as one of the most influential tools in the sector, transforming the way millions of people edit and consume videos on social networks.
Capcut: The silent revolution of the mobile edition
In mid -2024, Capcut exceeded 300 million monthly active users And it reached an 81% stake in the global video editing mobile apps, according to Tower Sensor. The discharge figure is even more amazing: only on Android, the app exceeded 1,000 million facilities, evidencing its mass and transversal reach. This success is explained by several factors:
– Intuitive interface: Capcut democratized the video edition, allowing both beginners and professionals to access advanced tools without pronounced learning curve.
– Integration with social networks: its synergy with Tiktok It has been key, facilitating the creation and instant publication of viral videos.
– Constant updates: Capcut continuously innovates, incorporating artificial intelligence, effects, templates and a vast musical library that enhances the creativity of users.
– Freemium model: although it offers very complete free functions, Capcut also has a “PRO” subscription ($ 9.99/month) that eliminates water marks and adds premium effects, templates and automatic cuts.
Capcut’s impact goes beyond the individual user; has promoted the economy of creators of content, facilitated audiovisual production of small businesses and accelerated the tendency of short videos, which grew 35% globally between 2023 and 2024.
Meta responds: Edits, Capcut’s new rival
Given this domain, Meta decided to launch Editsa video editing application under the brand Instagramavailable from this week for iOS and Android. Edits allows you to record up to 10 minutes of video per session and share directly on Instagram and Facebook, but also export without water brand, a clear competitive play against Capcut.
For now, Edits is freealthough Adam Mosseri, Chief of Instagram, said they could introduce payment functions in the future. In addition, Meta plans to expand his musical library, including royalty -free options, to attract musicians and creators seeking flexibility and sound variety.
The rivalry between Capcut and Edits – together with others such as Canva – promises to accelerate innovation and the offer of advanced functions, benefiting creators, musicians and brands. In a market where creativity and immediacy are key, competition between technological giants can only be translated into better tools and more opportunities for all.
