The iPhone 16 is becoming great success for Apple, by representing approximately 20% of the company’s sales in March 2025a notable increase compared to 14% of the iPhone 15 in the same period of the previous year.
According to a CIRP report, the standard model has exceeded expectations, while the iPhone 16 Pro and Pro Max have seen a drop in their market share.
Together, Pro models have represented 38% of quarterly sales, a 45% decrease corresponding to the iPhone 15 Pro and Pro Max during the first quarter of 2024.
The success of the iPhone 16 promotes Apple sales up to 20% in March 2025
The iPhone 16 Pro, in particular, It has seen a significant decrease, representing only 17% of sales, compared to 22% in the same period of the year former. These numbers suggest that consumers are opting for the most affordable iPhone 16, instead of the highest price models, indicating a clear trend towards cheaper options.
The improved characteristics of the iPhone 16, which include better camera control, an A18 chip and an action button, have contributed to their popularity. These improvements were not available on iPhone 15, which has attracted many users.
In addition, the launch of the 16E iPhone in February 2025 as a cheaper alternative seems to have motivated consumers to consider the standard model instead of the most expensive.
Although the numbers presented are estimates and not official figures, they are consistent with the current market trends. With the iPhone 16 consolidating itself as one of the best devices of the brand, Apple’s strategy could be oriented towards the strengthening of its product line to capture a higher market share in a competitive economic environment.
