Gimaguas is positioned as the young Spanish brand that increases its digital relevance in April. According to the monthly edition of The Hype List, the monthly indicator launched by fashion and adsmurai, the Barcelona women’s fashion brand takes advantage of its temporal store in Los Angeles, its next opening in Madrid and the launch of collections and collaborations with influencers. Despite the prominent ascent of Gimaguas, Nude Project and Blue Banana remain strong in The Hype List.
Founded by the Sayana and Claudia Durany sisters in 2016, Gimaguas has become an upward reference for the young female audience. With a ten points and three positions in the classification (from 14 to 11), Gimaguas finalizes the opening of a store on Claudio Coello Street in Madrid and in the last month has launched a collaboration with the Brazilian giant Havaianas, with whom a temporary premises have launched at the Coachella festival.
The meek experiences another of the most outstanding increases in April at The Hype List. Founded in 2019 by Adriana Manso, the brand has won four points, although it remains in the same position, thanks to the good reception in networks of the launch of a more accessible collection.
Gimaguas has won ten points in April and climbing three positions thanks to collaborations and new stores
Nude Project and Blue Banana are maintained, however, as leaders of digital relevance in April among young Spanish brands. The first, which adds a point compared to March, revalidates the first position with sustained growth. The opening of its new store in Amsterdam has generated broad media and social coverage, promoting its volume of searches, mentions and presence.
According to Adsmurai, the strategy of international expansion and notoriety in social networks (especially in Tiktok and Instagram) is positioning Nude Project as “a reference in branding y engagement”.
The Hype List – Abril
Nude Project
1
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Blue Banana
2
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Scuffers
3
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Two Jeys
4
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Bimani
5
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Blue Banana, with social networks collaborations with influencers Niche of the Surf sector and with the appearance of its co -founder, Nacho Rivera, at the Virtual Bank of Banco Santander with an intervention recorded from a store, is kept in second position The Hype List.
-Scffers, with his new pop up In Berlin and his drop from the Not Ibiza Yet collection, repeat in third position; Twojeys, who continues to drag numbers with his collaboration with Lamine Yamal and with Moto GP, remains in fourth, while Bimani and Cold Culture, the first with appearances in the press and the second with a temporary store in New York, are positioned in fifth and sixth.
“Bimani and Cold Culture stand out for the consistency of their presence in networks and native coverage in media”, Explain from Adsmurai, who adds that the brands of the top 6 of The Hype List “Reflect a solid community and stable communication strategy, without relying on short -term peaks.”
In April, the Subranking of Google searches is headed by Nude Project, Scuffers, Blue Banana, Yuxus and Cold Culture, while the subranking of positive sporadic mentions overturned by users on social networks (measured with the Talkwalker tool, partner of Adsmurai) is led by Nude Project, Scuffers, Blue Banana, Twojeys and Gimaguas.
The Hype List – Abril
Cold Culture
6
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Laagam
7
+1
Flabel
8
-1
Yuxus
9
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Make Studios
10
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On the other hand, Bimani, Laagam and Tropicfeel are the most active brands in GPT Trackerbeing the only three that appear two months in a row in Brand Tracker GPT, tool developed by ADSMURAI. Its consecutive inclusion in GPT indicates that they are leading brand qualitative conversations, beyond volume.
The indicator The Hype List, prepared by fashion from data provided by ADSMURAI, evaluates, month by month, the behavior of Spanish emerging brands of fashion. The indicator takes into account three factors of each brand: its evolution in the number of searches on Google, which defines the interest of the users in them; The number of positive sporadic mentions overturned by users on social networks (measured with the Talkwalker tool, Adsmurai Partner), and the positioning in responses to Chat GPT consultations from the data of the Brand Tracker GPT tool data, developed by ADSMURAI.
The sample analyzed in The Hype List is made up of twenty Spanish brands with less than ten years of experience, DNA digital first and an aesthetic identity of its own with a greater community in social networks, taking into account Instagram and Tiktok.
Check the previous month of The Hype List
