The renowned Spanish tennis player Paula Badosa becomes a new Lexus ambassador to an alliance that celebrates the elegance, character and excellence shared between the brand and one of the most outstanding figures of international sport. This collaboration reflects the natural connection between Lexus and Paula: both represent the constant search for perfection, the commitment to the highest quality standards and a presence that transcends the conventional.
As the first joint action, Lexus and Paula Badosa have an exclusive digital spot that serves as a letter of presentation of this union. A powerful and inspiring visual piece where the world of high performance and sophistication is intertwined, and that transmits the values that define both the athlete and the brand: demand, precision and obsession with detail.
“It is an honor to be part of a brand like Lexus, which represents many of the things in which I believe: effort, style, innovation and excellence. I am very excited about this new path we undertake together,” says Paula Badosa.
On the other hand, Mar Skintain, director of Lexus Spain emphasizes: “Paula embodies everything that defines Lexus: excellence, obsession with details and a natural elegance. Its essence inspires inside and outside the tracks, and it is a pride to have it as a brand ambassador.”
Image taken during the presentation of Laura Badosa as an ambassador of Lexus, on April 22Lexus
With this collaboration, Lexus reinforces his link with high -level tennis to which an athlete who inspires, consolidating his positioning as a brand that goes beyond mobility to become a lifestyle.
Lexus with tennis
The union of Lexus with tennis comes from afar since, for several years, the brand is present in the most prestigious tournaments of the international circuit such as the Daivs Cup Finals or, more recently, in the Count Trophy of Godó. In addition, in its role as an official automotive partner and Platinum partner of the ATP Tour, it has a presence in 12 ATP Tour tournaments in Europe in 2025, including the climax of the season with the Nitto ATP Finals.
Consolidating a link with a sport that embodies many of the values that define its identity (precision, demand, elegance and passion), Lexus has built a solid relationship within this universe, reaffirming its commitment to excellence inside and outside the track.
Through the alliance with Paula Badosa, Lexus consolidates his link with tennis, a sport that embodies many of the values that define his identityLexus
About Lexus
Run in 1989, Lexus has established itself as a world reference brand thanks to the search for perfection, the excellent quality of its products and its advanced technology, such as the innovative Lexus Hybrid Drive system. In addition, its concept of exceptional customer service reinforces its position in the premium market.
Lexus combines traditional values such as manufacturing quality, interior luxury and latest generation technology with its L-Finesse design philosophy, a key element in its positioning as a differential and desirable global brand.
Today, Lexus is the first – and unique – premium car manufacturer of the world that offers a complete range of electrified vehicles. This includes hybrid models such as LM 350h, LS 500h, RX 500H Turbo, is 300h, UX 300H, NX 350H and the new LBX; 100% electric models such as UX 300E and new RZ 300E and RZ 450E; and plug -in hybrid models such as the new NX 450H+ and RX 450H+.
In addition, the entire range has Lexus Relax, which offers 1 year warranty or 15,000 km renewable up to 15 years, a reflection of Lexus’s full confidence in the quality of its vehicles.
