Only one week and the star program of the afternoons of La1, “ The family of TV ‘, does not stop giving disgust to RTVE. A new problem is now added to his weak audience results: the presence of his collaborator Marta Riesco in the Vatican has bothered the public entity’s council for the bad image he is giving.
The controversy. This Thursday, Riesco appeared in the Vatican to cover the choice of the Pope. A day later, the Informative Council launches a statement to protect RTVE’s credibility. In his opinion, the arrival of Riesco “to a clearly informative event” and “using the RTVE microphone” is problematic by the form and style, very similar to that of traditional news. “Information professionals in this house have long days in Rome informing seriously and rigorously,” says the statement.
The singular thing about the case is that Riesco had no chance to inform too much: after a first block in which he informed about the situation and chatted with some nuns in a relaxed but serious and respectful tone, the White smoking arrived. The address of ” The family of TV ‘cut the broadcast of the program to give way to the news. A day before, two historical RTVE, María Escario and Ángeles Caso, criticized LA1 for including in their programming a space that could be understood as a continuation of ‘Save
The family in trouble. It is not the only stumbling block that ‘the family of TV’ has had: its first day of the first day of ride were not spectacular (8.7% and 9.1% of share), but then they went down. On Tuesday they made 8.7%and 7.4%, and on Wednesday they touched background with a single 6.2%block. On Thursday it was issued only in desktop, and also obtained minimal in that strip, 8%. Facing next week, maybe RTVE has to consider the content and format of a space that for now does not rise from fourth place, leaving behind the sixth.
Objective: Save the series. ‘TV family’ initially raised as a couple of square brackets that framed, with their two halves, to the two main dishes of the afternoon, the series ‘Wild Valley’ and ‘The Promise’. At the moment they are not being affected by the changes, and in fact on Thursday the first one made 10.1% of sharethe second best share of its history. But right now they are the float that keeps the afternoons of La1. Will RTVE continue to be risking that ‘the TV family’ drag with their results to seemingly infallible fictions?
Innocence interrupted. ‘The family of TV’, with this unwanted controversy with the Informative Council and with the weak audience results, thus becomes the first major stumble of the directive headed by Sergio Calderón. Under his mandate programs are being happening (some of them, yes, inherited from the previous directive) that are working and renewing the image of RTVE: Broncano (which, yes, begins to falter before ‘El Hormiguero’), Marc Turreó, Buenafuente (which by the way, started with an excellent audience, 12.8%) …
‘The family of TV’ was a project clearly very dear to Calderón, since before he was in the direction of the public channel he worked in Studio manufacturers, producer of ‘Save Me’. A stumbling block that is still in time to fix if he does not want him to become a first notch in his history in RTVE.
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