In an innovative communication strategy of the Manchester Citythe Argentine striker Julian Alvarez took control of the club’s official Spanish account on X (formerly Twitter) personally announcing his role as Community Manager (CM) for one day. “Hello everybody, how are you doing? He wanted to tell you that The CM of the Manchester City account in Spanish changed today, I will be managing it”said the native of Calchín along with a tweet that said “Today we will have a very special CM…” and the emoji of the Argentine flag and a Spider.
“So I think I’m going to do a good job. I don’t think it will be very difficult to overcome what they have been doing,” said the forward, starting with a tone of confidence and joviality that promises a different interaction for the followers.
This unique event occurs on the eve of a crucial match for the team led by Pep Guardiola, facing Fulham on what will be matchday 37 of the Premier League. With the league title in their sights, the Citizens, winners of the last three editions of the tournament, find themselves at an exciting crossroads, located in second position with 82 points, one less than their direct competitor, Arsenal. This fight for the top is even more exciting considering that those led by Guardiola have three games pending, while those of London have two, placing Manchester City in a position of dependence to retain their title for the fourth consecutive time.
Álvarez’s first publication in his new job was to announce the press conference that Pep Guardiola will give before the clash against Fulham at Craven Cottage and provide the link to watch it live. “As you know, the days before the game, Pep holds a press conference. I invite you to see it, here is the link. Tomorrow we play against Fulham,” said the man from Córdoba.
Then it was the Spider’s turn to answer the fans’ questions. Regarding what aspects he improved thanks to his coach, he stated: “Many things, many aspects. You not only learn by listening to Pep, but also by listening to your colleagues. Locate yourself in spaces, discover free spaces, profile yourself. In those things I have grown a lot”.
“What was the ‘most Julian’ goal you scored in your career?” was another of the queries he received. The attacker leaned towards one that he scored against Real Madrid last season. “I recover the ball, then I make a movement and then I finish. I think it was complete and I could define myself with that,” he said.
“English is still difficult, I continue studying, learning. It’s not easy, but with effort, little by little, we are improving,” the footballer acknowledged. Without a doubt, the one that confused him the most was the question about “why is he so cute.” With a shy smile on his face, the man from Cordoba said: “I can’t answer that question. It depends on each one. Some may say I’m cute, some may not. “It’s what I am.”
“There’s a long way to go until retirement, I’m just starting my career. I had nice things at River Plate and if the opportunity arises I would like to return,” confessed the 24-year-old striker.
Despite their elimination in the quarterfinals of the Champions League against Real Madrid on penalties, the Ciudadanos do not take their eyes off the titles, as they are on the verge of playing in the final of the FA Cup against their eternal rival, Manchester United. This confrontation is not only a rematch of last season’s definition in which the citizens won 2-1 thanks to a double from Ikay Gundogan, but the opportunity to conclude the season with a double.
The decision to grant Julian Alvarez The management of the official account in Spanish for one day has been received with enthusiasm by the club’s followers, who expect fun and original interactions from the Argentine player.
The participation of the man who emerged from the River Plate quarry as CM of the Spanish account of the Manchester City not only demonstrates the player’s charisma and versatility off the field, but also marks a milestone in the club’s digital strategy. The Argentine, who is a fixture for Lionel Scaloni on the list to retain the Copa América title, has played 51 games with the light blue shirt so far this season, in which he contributed 18 goals and 13 assists.
