Clubs and federations will be able to manufacture and market their own collectible and promotional items, with the aim of strengthening their direct relationships with fans and exploring new forms of marketing.
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The FIFA is going to make its project available to football federations and clubs. digital platform for the sale and marketing of collectibles. The news was announced at a recent event on the future of football and Web 3.0 held in Monte Carlo.
This means that clubs will be able to manufacture and market their own collectibles, using the cutting-edge technology offered by the FIFA Plus Collect platform. He aim is help to the clubs and to the federations to increase significantly he commitment to fans to football, as well as exploring new avenues of marketing and sponsorship.
Football fans can see in this a new way exciting and innovative to express your support to the teams and participate in their ups and downs.
FIFA Connect+ takes sports memorabilia to the next level
FIFA Connect+ launched in September 2022 and allows fans to collect various digital items from the FIFA World Cup and FIFA Women’s World Cup. This includes images and art of the World Cup matches, as well as the most exciting moments of the matches.
The platform also has a exclusive collection series and limited edition, and was initially released in English, Spanish and French. However, other languages are expected to follow. Since its launch, the platform has also witnessed several NFTs.
New and exclusive collections have also been launched to celebrate specific eventssuch as the FIFA Club World Cup Saudi Arabia 2023, which saw the release of around 900 new collectibles.
When the platform was first launched in September 2022, FIFA business director Romy Gai said in a statement: “The ‘fandom’ is Changing and football fans around the world are engaging with the sport in new and exciting ways.”
“This exciting announcement puts FIFA collectibles within the reach of any football fan, democratizing the chance to own a piece of the FIFA World Cup. Like sports memorabilia and trading cards, this is an accessible opportunity for fans around the world to engage with their favorite players, moments and more on new platforms.”
Regarding the opening of the platform to clubs and federations, Francesco Abbate, General Director of Modex, the Web3 engine behind the Fifa+ Collected platform, stated: “With this new and extraordinary feature, FIFA Plus Collected becomes the home definitive for football fans who wish to own unique pieces of the history of the club and the national team they support”.
“Not just videos, but all kinds of collectibles that the teams believe in the platform,” he added.
In recent months, football clubs have had to face new models and ways to attract and retain your followersand are expected to continue doing so in the near future.
Football clubs are increasingly turning to social networkssuch as Instagram and WhatsApp, to attract and retain fans, increase engagement and better connect with current and long-time followers.
