Four days after Real Madrid’s season ended with its victory in the 15th Champions League at Wembley, the white club officially presented its new shirt. With the shoulder stripes returning to black, like the logo of his sports brand, Adidas, and the V-shaped neck line.
“It is a minimalist design in which the white color incorporates a personalized houndstooth pattern with the initials RM,” Real Madrid highlights in its news about a “clean design” that “refers to the DNA” of the club and that ” “It is made with the most advanced materials and features HEAT.RDY technology, which regulates air flow to keep players cool during matches.”
The new shirt can now be purchased from this Wednesday in the new official Real Madrid store in the Santiago Bernabeulocated on the side of the stadium on Padre Damián Street, next to the entrance to the presidential box.
The club claims that its new “flagship megastore”, measuring 2,800 square meters, offers “a unique shopping experience for all fans”, in line with the great transformation of the Bernabéu. It will have exclusive product offers, a customization area, new lines of both casual and technical clothing and Real Madrid accessories.
It will also “provide visitors with an immersive digital experience with more than 40 meters of LED screens and two tunnels to bring fans closer to their favorite team.”
